AI agents may be delivering exactly what each department asks of them, but are they delivering on your brand promise? Discover why CMOs need to make brand leadership part of AI governance, and four practical steps to keep AI-driven customer experiences consistent with what your brand stands for.
Your AI Agents Are All Winning. Your Brand Could Still Be Losing. Read More »
Buyers now shortlist vendors with AI before they ever reach your website. I wrote for Forbes on what that means for marketing leaders, and what to do about it.
Featured in Forbes: What If Your Next Customer Never Visits Your Website Read More »
As businesses deploy AI agents across sales, marketing, product, and customer service, each system may optimize its own objective while creating an inconsistent brand experience. In this episode, Sarah and Dave explore the multi-agent brand problem and share practical actions CMOs can take to align AI behavior with brand values, customer needs, and the complete customer journey.
Podcast: The Multi-Agent Brand Problem Read More »
AI has made it easier for brands to produce content, but it has also made it harder for audiences to know what to believe. In this episode, Sarah and Dave share five practical ways businesses can build trust through focused expertise, consistent presence, third-party validation, community visibility, and authentic leadership communication.
Podcast: Building trust in the era of AI Read More »
A silent CEO can create uncertainty, while a visible and thoughtful CEO can build trust, strengthen relationships, and support business growth. In this episode, Sarah and Dave discuss how leaders can communicate with purpose, especially during times of change and uncertainty.
Podcast: Why Every CEO Needs To Be A Communicator Read More »
I recently contributed to a Forbes Agency Council article exploring how B2B brands can overcome digital marketing fatigue. My perspective is simple: buyers are not tired of marketing. They are tired of marketing that feels generic, irrelevant or disconnected from what they actually need. As channels become more crowded with automated messaging and surface-level personalization,
My Forbes Perspective: How B2B Brands Can Cut Through Marketing Fatigue. Read More »
AI has made it easier than ever to create content, but it has also made brands harder to remember. If your messaging feels inconsistent or your business sounds like everyone else, the problem isn’t your content. It’s your brand foundation. Learn how the Brand DNA Map helps align your positioning, messaging, and competitive advantage so every marketing effort builds momentum.
Brand Strategy in the AI Era: Why Every Business Needs a Brand DNA Map Read More »
I’ve been noticing an interesting shift lately. “Viral Marketer” is becoming an actual job title, and the number of companies hiring for these roles continues to grow. It’s not surprising. Marketing leaders are under pressure to deliver growth in an environment where AI has accelerated content creation, audiences are overwhelmed with choices, and executive teams
The Rise of the Viral Marketer—and Why Marketing Leaders Should Pay Attention Read More »
I’ve been a fan of Smart Brevity for years. It made communication better because it forced us to respect the reader: get to the point, use structure, make content scannable, and stop burying the thing people actually need. But AI has changed the assignment. Today, anyone can paste a long report, newsletter, or article into
Smart Brevity Has an AI Problem Read More »
For years, brand narrative was often treated as a marketing exercise. Important? Sure. Strategic? Sometimes. A boardroom conversation Rarely. But this is changing. Recently, I came across a trend that immediately caught my attention: major organizations are increasingly creating roles focused on storytelling and narrative. Titles like Head of Narrative, Lead Storyteller, and Storytelling Director
Why Brand Narrative Is Finally Getting the Respect It Deserves Read More »
