Insights
Blog
I was reviewing a piece of copy recently and scratched out the word “fast” when it referred to the B2B buyer journey. My thinking was simple: B2B buying is not fast. These are big decisions. Expensive decisions. Decisions that involve multiple stakeholders, budget scrutiny, procurement,...
Blog
AI is showing up everywhere in brand messaging right now. That is not the problem. The problem starts when brands lean on the term too heavily without clearly explaining the value behind it. That is where AI-washing begins. AI-washing happens when companies use AI language...
Blog
AI is no longer coming. It is already inside the tools, workflows, client expectations, and boardroom conversations shaping how marketing teams operate. The question is no longer, “Are people using AI?” Most are. The better question is, “How far are they using it?” Because using...
Podcast
As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience. In this Podcast, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data exchange can accelerate trust, personalization, and sales outcomes in both B2B...