Insights
Blog
I’ve been noticing an interesting shift lately. “Viral Marketer” is becoming an actual job title, and the number of companies hiring for these roles continues to grow. It’s not surprising. Marketing leaders are under pressure to deliver growth in an environment where AI has accelerated...
Blog, Podcast
I’ve been a fan of Smart Brevity for years. It made communication better because it forced us to respect the reader: get to the point, use structure, make content scannable, and stop burying the thing people actually need. But AI has changed the assignment. Today,...
Blog
For years, brand narrative was often treated as a marketing exercise. Important? Sure. Strategic? Sometimes. A boardroom conversation Rarely. But this is changing. Recently, I came across a trend that immediately caught my attention: major organizations are increasingly creating roles focused on storytelling and narrative....
Blog
I was reviewing a piece of copy recently and scratched out the word “fast” when it referred to the B2B buyer journey. My thinking was simple: B2B buying is not fast. These are big decisions. Expensive decisions. Decisions that involve multiple stakeholders, budget scrutiny, procurement,...