Author name: Sarah Tourville

Public relations (PR) is a crucial aspect of modern communication that involves establishing and maintaining relationships between organizations and their target audience through various media channels. One of the fundamental elements of PR is media outreach, where organizations communicate with journalists, reporters, and other media professionals to disseminate information about their products, services, events, or

Are you stuck in a rut with a tech PR client? Blasting out the same pitches over and over with not much to show for it? Or, worse yet, are you still trying to figure out what to pitch in the first place? “What’s the angle?” If this sounds like you, then it’s time to

Did you know that 90% of people follow at least one business on Instagram,

As an avid believer and witness to the power of PR, I’m baffled as to why we [PR professionals] are still justifying our purpose and our discipline’s instrumental impact on the strategic health and growth of a business. Partnering with a public relations agency can bolster your growing brand far beyond just lead generation. When