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The Power and Promise of Immersive Technology in Brand Storytelling

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Sarah Tourville, CEO Storytelling is as old as humanity and intrinsic to human culture. In spoken word and channeled through films, books, music, paintings, architecture and more, stories teach life lessons, build emotional connections, facilitate understanding and compel action. For marketers, the best stories convince the audience and motivate the marketer’s desired action. These stories […]

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The Power And Promise Of Immersive Technology In Brand Storytelling

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Storytelling is as old as humanity and intrinsic to human culture. In spoken word and channeled through films, books, music, paintings, architecture and more, stories teach life lessons, build emotional connections, facilitate understanding and compel action. For marketers, the best stories convince the audience and motivate the marketer’s desired action. These stories draw in the

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Representing Your Audience Starts with Inclusion in the Workplace

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As marketers, our job is to explore the ways in which our clients’ products or services will connect with target audiences. Considering most audiences are diverse, it may seem like a no-brainer to have a marketing team made up of individuals from different backgrounds and races. People want to be understood, and what better way

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Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign

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Not long ago, Nike unleashed a controversial campaign featuring former NFL quarterback Colin Kaepernick. Many questioned Nike’s choice due to Kaepernick kneeling during the national anthem a couple years ago, which had caused an uproar throughout the NFL and U.S. Those in disagreement took to berating Nike on social media, some even cutting the Nike

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A Clear And Distinct PR Mantra Can Define Your Brand — Here’s How

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As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients — how I define my driving purpose. It’s a pretty loaded question, but my response is simple: I want to discover and shape each brand’s unique story and help them share

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World’s First Holographic Press Release to Debut at PRSA ICON in Austin

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Cathy Hackl, one of the top women in the Augmented Reality and Virtual Reality industry, will unveil the world’s first Holographic Press Release™ at PRSA’s 2018 International Conference in Austin, Texas on October 7. In this digital era where we are confronted with content at every turn, brands can no longer afford to curate stale, unimaginative concepts

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World’s First Holographic Press Release to Debut at PRSA ICON in Austin

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You Are Here Labs. “but sometimes they struggle with the technology needed to create or experience it. This innovative new technology makes it easier to capture, produce, and distribute holographic video.”  You Are Here Labs developed the technology together with Hackl, where she serves as lead futurist. The collaboration also includes Agility PR. 

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13 Agency Pros Share Their Most Valuable Content Marketing Lessons

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Every smart brand knows that producing consistent, engaging content is one of the most important components of their marketing strategy. But simply writing a few blog posts and sharing links on social media won’t bring in leads or website traffic. There is an art to creating compelling visual and written content and mastering it sometimes requires thinking outside the proverbial box. We asked a

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in/PACT Selects Media Frenzy Global to Boost Brand Awareness

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Technology PR and Marketing Agency to Promote Charitable FinTech Platform ahead of Money 20/20 Atlanta, Ga (September 25, 2018) – in/PACT, which develops cloud-based charitable giving solutions and introduced this year a unique fintech giving platform, mediafrenzyglobal.com or Twitter at https://inpact.com or Twitter at @inpactnow. For more about the GoodCoin platform, please visit:

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