“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week’s On Brand podcast. Enjoy This Episode Now […]
Creating a Media Frenzy Around Your Brand with Sarah Tourville Read More »
Nearly two years after being subjected to mass social media embarrassment, thanks to the recently released Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as one of the most disastrous event planning debacles of our time. Festival attendees paid an upwards of $12,000 for an experience set to mimic a Coachella-like
Morals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster Read More »
By Sarah Tourville, Founder & CEO of Media Frenzy Global I recently reread Sheryl Sandberg’s 2013 bestseller, Lean In: Women, Work, and the Will to Lead. Her advice for succeeding in a male-dominated workplace continues to inspire me. Unfortunately, since her book’s publication, I find that not much has changed in terms of the career obstacles
A Seat At The Table, As Told By A Female CEO Read More »
By Matthew Kaiserman, Junior Account Executive at Media Frenzy Global As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different. The demand for content is rising and the size of the newsroom
How communicators can expand their skill sets in 2019 Read More »
As we know, brands are communicating with audiences in various ways. For example, brands are creating and owning content instead of relying on traditional media channels to deliver key messages. They also are moving beyond the written word. This shift is taking brands and consumers to more short-form content through audio and video channels. It
Why Risk-Taking is the Content Strategy Brands Need Read More »
Media Frenzy Global, member of Industrious Atlanta – West Midtown, is this week’s member feature! Media Frenzy Global is a PR and marketing agency that builds brands for innovators and disruptors by creatively reimagining how their stories are told. Company fun fact: Media Frenzy Global is a 100% female-owned business. What you’ve learned from another Industrious member: We actually
Industrious Member of the Moment Read More »
In addition, many events today have their own mobile apps—which allow exhibitors and presenters to include their own news, events, and other information using hashtags and links—to attract interested customers and prospects. Those in-event apps can be linked to a company’s pre- and post-event social media marketing efforts. ONLINE OPPORTUNITIES Online and physical events provide
To Market Events, Make Them Memorable Read More »
As PR professionals, we are constantly tasked with keeping our fingers on the pulse of what is current and meaningful in our client’s respective industries. However, the task does not end with our clients. PR professionals must also look within, and most importantly, outside of our own industry to stay ahead in a profession that has been
PR Trends that will Resonate in 2019 Read More »
As 2018 comes to a close, Media Frenzy Global is pleased to announce that we have been recognized by Clutch as one of the best top 100 PR firms in 2018. The best part of participating in Clutch’s research (and the biggest component to our score on their site) is the opportunity to hear directly
Media Frenzy Global Awarded a Top Branding Agency in Georgia Read More »
By Sarah Tourville, Founder & CEO of Media Frenzy Global “Content is king” is a term marketers have used for years, because content is what’s helped drive customer engagement. However, content that’s sterile and lacks depth, meaning and truth remains just that — content. Now, add the word authentic in front of content and correlate
Content is No Longer King Read More »
