Articles

Sarah Tourville, CEO

Every smart brand knows that producing consistent, engaging content is one of the most important components of their marketing strategy. But simply writing a few blog posts and sharing links on social media won’t bring in leads or website traffic. There is an art to creating compelling visual and written content and mastering it sometimes requires thinking outside the proverbial box. We asked a

As the marketing industry continues to grow, you need to consider how you will lead your team forward. Part of this is thinking about the specific set of skills you need to ensure you can guide your employees toward the right direction. Focusing on continuing education is an excellent way to build up the abilities and skills you need

In 2016, Oxford Dictionaries identified “post-truth” as the word of the year. On the heels of one of the most highly debated elections in our nation’s history, the term was a nod to the political climate at the time. Fast-forward to 2018 and post-truth, a well-groomed version of Donald Trump’s “fake news” tagline is, yes,

They’ve been maligned, held in high regard and all measures in between. They are female CEOs whose journeys share common traits in some cases—and couldn’t be more different in others. For some, there has never been an iota of disparagement and for others it was an expected part of the job. But all speak with

Many African-American/Black Entrepreneur stand out as inspiration or mentors due to their accomplishments in various fields. A mentor is someone who is more knowledgeable in your area of expertise and he/she may help you through various ways such as in career guidance. It’s from this that many entrepreneurs draw their inspiration from them. We asked

André Gide wrote that, ”Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” Quotes are an important part of motivation, though many of them are repeats of another turn of phrase. Business owners are particularly partial to famous quotations. Reading a motivational speech

When it launched, it only took Instagram Stories six months to amass more than 150 million daily active users. As of June 2017 (less than a year since its launch), that number hit 250 million. Snapchat has approximately 160 million daily active users. Suffice to say, social media Stories are popular with users and continue to