Blog

By: Katherine Nguyen, Integrated Marketing Coordinator As the brand enters its 110th year in the beauty industry, L’Oreal is looking for a refresh. With the recent unveiling of what it refers to as ‘marketing 3.0,’ the beauty giant is diving into a period of transformation it hopes will lend a hand in maintaining its relevancy […]

By: Sarah Tourville, CEO and Founder Many entrepreneurs can attest to the fact that building a business alone and from the ground up is no easy feat. Often times, you’re wearing multiple hats, learning as you go and constantly figuring out the importance of what it means to switch gears after mistakes are made. I

Today’s fast-paced, hyper-competitive environment often reveals just how prepared one is for the challenge of owning their own business. I often find many people are impressed by the shiny facade of entrepreneurship rather than the actual level of sacrifice and commitment it requires. I ran Circa PR for three years before deciding it was time

By: Tawanda Carlton, Account Executive The mainstream cultural shift around the cannabis industry means the stakes are high (pun intended) for brands and businesses looking to maximize their awareness and profit in this growing market. Today, cannabis is now legal in some form (medicinal or recreational use) across 34 states, which allows more options for

By: Matthew Kaiserman, Junior Account Executive Innovate or die is a phrase often echoed  in the marketing world. No matter how large your brand is, if you are not proactively thinking about how to stay ahead, your company is destined to get left behind. Even brands as large as the NBA are not immune to

By: Tawanda Carlton, Account Executive One of the world’s biggest stars, Kim Kardashian, recently sent the internet into a frenzy over her latest business venture, a shapewear line titled “should not be monopolized.” This story has played out on the worldwide stage giving this incident the perfectly punned hashtag #KimOhNo. The recent events actually reveal

By: Matthew Kaiserman, Junior Account Executive It must have been echoed time after time: brands cannot afford to sit on the sidelines of pressing issues. The days of corporate America sitting out and avoiding trending topics are long gone. While brands don’t have to comment on every political issue, they must make their values clear

By: Tawanda Carlton, PR Account Executive Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a former news producer (who, my past colleagues would say, crossed over to the “other side”), reports such as this are advantageous from a PR perspective.

By: Tawanda Carlton, PR Account Executive Arii, an 18-year-old social media star with more than 2 million followers on Instagram, is a dominating figure in the social world. Recently, the Instagram star Convince & Convert, 22 percent of marketers rank influencer relations as their most cost-effective strategy. When aligned with a strategic content marketing strategy,

By: Katherine Nguyen, Integrated Marketing Coordinator In an oversaturated media landscape, how do brands grab the attention of their target audience? This might be a loaded question, but it’s one worth unpacking. With so many users occupying the digital space, it’s no wonder why people often grow tired of seeing the same thing on their