By: Matthew Kaiserman, Junior Account Executive In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism. But most importantly, consumers today want to […]
Building an Authentic Brand in the Age of Transparency Read More »
By: Tawanda Carlton, Account Executive at Media Frenzy Global Recently, two of the world’s largest social media networks, Facebook and Instagram, temporarily went down for most of the day, causing complete pandemonium online. Influencers, advertisers, CMOs and consumers alike were losing their minds as two major platforms were out of use. Social campaigns lost money
When Social Media Fails, Where Will You Turn? Read More »
By: Tawanda Carlton, Account Executive Yesterday, two of the world’s largest social media networks, Facebook and Instagram, went down for the count causing a frenzy online. Both Facebook and Twitter, their competitor’s site, to calm the stir: This chain of events summoned a question I hear frequently from those who ask me for PR
MFG Commentary: When Social Media Let’s You Down, Where Do You Turn? Read More »
By: Matthew Kaiserman, Junior Account Executive In today’s marketing landscape brands are forced to be more than well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism. But most importantly, consumers today
Building an Authentic Brand in the Age of Transparency Read More »
By: Matthew Kaiserman, Junior Account Executive In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves
Why Metrics Matter and How They Can Shape Your Brand for Success Read More »
Each and every February, Black History Month serves as a time for us to celebrate and reflect on the huge achievements made by African Americans both yesterday and today. As we observe what is
Celebrating Cultural Dynamics in the Workplace (Beyond Black History Month) Read More »
By: Tawanda Carlton, Account Executive I recently came across a PR professional who possessed a wealth of knowledge, years of experience and was quite successful in her career. When I asked to connect with her on LinkedIn, she let me know she was barely active on the site. When I asked to exchange Twitter handles,
4 Tools to Help PR Professionals Go Digital Read More »
By: Tawanda Carlton, Account Executive It’s rumored that famous biologist Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While the Creativity in PR revealed that 68% of PR agencies are approached by clients for “big and creative ideas”
Creativity Matters In Public Relations Read More »
By: Matthew Kaiserman, Junior Account Executive Social media has become the largest selling tool for brands and agencies. Many times, before a potential new client or customer visits your website, they will peruse your social media channels to get a sense of your brand’s persona. Consumers use this time of discovery to gauge the voice
3 Quick Tips to Take Your Social Media Channels to the Next Level Read More »
Nearly two years after being subjected to mass social media embarrassment, thanks to the recently released Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as one of the most disastrous event planning debacles of our time. Festival attendees paid an upwards of $12,000 for an experience set to mimic a Coachella-like
Morals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster Read More »
