Blog

By: Matthew Kaiserman, Account Executive As I wrap up my first year working full-time in a public relations agency, I sit back and reflect. In one year’s time so much has changed; from the clients I work with, to the state of the PR industry itself and even my job title. Working in this industry […]

By: Tawanda Carlton, Account Executive Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has of your competitors. These insights allow you to further define your key differentiator and improve your marketing strategy to stand out to your target demographic. When executing a plan such as

By: Jonathan Young, Marketing Services Director If you think your brand is just the logo on your website and some agglomeration of colors and fonts, it’s easy to miss its power. That power is to business what gravity is to the formation of worlds and galaxies. (Cue the “Star Wars” theme.) In the absence of

By: Katherine Nguyen, Integrated Marketing Coordinator While often subject to ridicule by social media users, vertical video has taken over the digital landscape. With its visual appeal and mobile-first format, videos filmed in portrait mode are the format of choice for content producers and consumers alike.  For decades, video has been presented horizontally. So why

By: Matthew Kaiserman, Account Executive It seems every few months or so we see the same story play out in the media over and over. A random phenomenon occurs and takes  social media by storm. Hundreds of thousands of tweets and posts are shared, some serious and some of a more humorous nature. This buzz

By Nikkia Adolphe, PR Director Blame It on Fake News (Again)? Fake News. It’s a phrase we’re all so familiar with that continues to shatter global headlines, given the polarizing political climate we’ve experienced over the last several years. Current-day, in the aftermath of multiple back-to-back shootings in El Paso and Dayton that stunned the

By: Jonathan Young, Senior Marketing Manager It used to be called “awareness.” Or “Brand marketing. You know,” said the clever account rep, “like Apple or Mercedes.” But, unless your company has been around for 40 or 130 years, you’re not going to establish that kind of a brand in your professional lifetime… even if you

By: Amanda Stanley, Senior Account Executive  Technology is getting smarter and so are marketers. We’re now seeing AI and machine learning being used in an effort to personalize consumers’ experiences with brands. Retailers like Zulily are starting to collect data to feed machine learning such as intrusive, creepy and overwhelming. With AI and machine learning,

By: Matthew Kaiserman, Junior Account Executive  Ten years ago life was simpler. If you wanted to watch a show or movie you simply turned on the TV and flipped through the channels. If nothing was on that caught your eye, you could always have Netflix ship you a movie or two or stop by Blockbuster.