Blog

By: Renee Cooper, Social Media Manager Here is an experience most online shoppers have had: you’re scrolling through your newsfeed and see the PERFECT pair of shoes, an eerily accurate meme T-shirt, or yet another advertisement for that slightly overpriced underwear. Giving into your curiosity on the price, you either scan through a carousel of […]

By: Jonathan Young, Marketing Services Director   The classic marketing and sales “funnel” is such an intuitive metaphor; it seems like the ideal way to describe the customer acquisition part of every business. And for a bunch of books about their pseudo-discipline and priced them accordingly.   Unfortunately, addressing this marketing challenge calls for real

By: Nikkia Adolphe, PR Director From the rise of influencers and streaming culture to the amassment of radical movements, a lot has happened in the past decade. As we reflect and pay homage to the 2010s, let’s look back on moments that revolutionized how we consume, engage and interact with content across new distribution channels.

By: Jonathan Young, Marketing Services Director Successful television shows are brands. You may know of the writers’ rooms that breed scripts for those series. These are bracing and brutal hotbeds of co-opetition: a half dozen creative talents spawning ideas, bouncing them off one another, killing the weak, beefing up the fittest, and polishing the results

By: Katherine Nguyen, Integrated Marketing Coordinator If you’re looking to differentiate your brand in the market, one of the most important first steps is to develop your own branded social media content. This can take the form of establishing your brand voice and tone to creating visuals that succinctly reflect your brand identity.  While it

If you’ve ever been sent into a state of pure relaxation from hearing someone turn the pages of a newspaper or speaking particularly softly – you might be tuned into the effects of ASMR. In her first vlog, our Account Executive, Tawanda Carlton, chats about the connection between ASMR and PR. Check it out and

By: Renee Cooper, Social Media Manager A question that’s often asked is “how often should I post on my social media accounts?” The long and short of it is “consistently.” Whether that means you schedule the same dates and times each week to publish new content, or you set a quota for at least twice

By: Nikkia Adolphe, PR Director Guts and well, eventually, the glory.  It’s the first thing that comes to mind when I’m tuned in to one of my guilty pleasures ‘Million Dollar Listing’, Bravo’s hit reality show. Pursuing a career in New York City’s current competitive (yet deteriorating) real estate market takes a certain kind of

By: Katherine Nguyen, Integrated Marketing Coordinator Following the decline of the internet’s beloved short-form video application, Vine, TikTok emerged as a merger between Chinese owned ByteDance and musical.ly, exploding in popularity in the last year and a half.  Despite its host of legal challenges and name changes throughout the years, the app is currently Chipotle