AI has brought power and precision to marketing. Campaigns launch faster. Content scales with ease. Data flows in real time. But for all that intelligence, one thing is too often missing: empathy. As I said in Forbes: “Don’t automate without empathy. The most effective automated emails feel like they were written just for the reader […]
The Missing Link in AI Content Marketing: Emotional Mapping Read More »
From Guesswork to Growth: How AI Helps You Build Content That Converts Relevance isn’t a nice-to-have in marketing anymore—it’s the difference between campaigns that engage and ones that get ignored. And yet, so many marketing teams still rely on broad assumptions about what their customers want, hoping their message lands. In a recent Forbes article,
How AI Content Strategy Drives Demand Generation Read More »
From 60 Minutes to Smarter Leads: How We’re Rethinking B2B Campaigns A creative obsession that hasn’t let up About a decade ago, I found myself across from Lesley Stahl on 60 Minutes, talking through a hospitality concept that mixed early tech with everyday life. Facial recognition was part of it—a wild idea then, a reality
How SmartLead Is Redefining B2B Lead Generation with AI and Strategy Read More »
Our CEO Sarah Tourville recently stepped onto the stage to moderate The Future of Product Launches, a dynamic panel hosted by AMA Atlanta. The conversation brought together marketing and product leaders to unpack one big question: what does a successful product launch look like now, and in the future? Short answer? It looks a lot
The Future of Product Launches: Lessons from the Front Lines Read More »
The dynamic duo of paid and earned media (PR) is proving more and more indispensable for developing a well-rounded and effective B2B marketing campaign strategy. As businesses increasingly recognize the limitations of relying solely on one type of media, there’s a notable shift back toward a balanced approach that values both brand building and performance
The Vital Balance: Integrating Paid and Earned Media in B2B Marketing Campaigns Read More »
For PR professionals, mastering the art of media relations can significantly impact how your brand’s story is told and perceived. This comprehensive guide explores the importance of media relationships and offers actionable strategies to build and maintain these vital connections. Why Media Relationships Matter Credibility and Trust Building strong relationships with the media is essential
Building Strong Media Relationships: Essential Strategies for PR Pros Read More »
The ROI of PR Public relations (PR) professionals face ongoing challenges in measuring the return on investment (ROI) of earned media coverage. Despite advances in marketing analytics, PR struggles to provide quantifiable data that demonstrates its value. This highlights the need for better measurement frameworks and tech solutions that integrate both disciplines. A crucial aspect
Equating PR to Multiple Touchpoints: Measuring PR in the B2B Buyer’s Journey Read More »
Agencies are sometimes treated as totally independent contractors — and worse, sometimes think of themselves as such. But the best results come through partnership: when agencies and clients collaborate as one team by establishing clear expectations, aligning on goals, and communicating openly about more than just the project at hand. Communications is an incredibly complex
4 Reasons You Need an Agency Partner, Not a Vendor Read More »
I know, I know, you’ve probably seen a lot of communication from us recently about creating a FRENZY. In fact, FRENZY is at the heart of our divergent and strategic thinking to make sure all client brand campaigns create actual value and market impact. Which is why it’s extremely validating when a client tells me,
Creating FRENZY – Do You Have What it Takes? Read More »
A CMO’s priorities are numerous and diverse: having responsibility for brand strategy and positioning while leading key areas like the company’s revenue cycle can be an incredibly complex job. Throw in digital transformation and customer experience, and you can quickly see why the role of CMO is one that faces both job dissatisfaction and high
A CMO’s Best Friend Read More »
