For PR professionals, mastering the art of media relations can significantly impact how your brand's story is told and perceived. This comprehensive guide explores the importance of media relationships and…

The ROI of PR Public relations (PR) professionals face ongoing challenges in measuring the return on investment (ROI) of earned media coverage. Despite advances in marketing analytics, PR struggles to…

Atlanta — July 12, 2024 — FRENZY is proud to announce its newest strategic partner and board member, Suzanne Masino, an innovative recruiting and staffing executive known for her expertise…

Agencies are sometimes treated as totally independent contractors — and worse, sometimes think of themselves as such. But the best results come through partnership: when agencies and clients collaborate as…

I know, I know, you’ve probably seen a lot of communication from us recently about creating a FRENZY. In fact, FRENZY is at the heart of our divergent and strategic…

A CMO’s priorities are numerous and diverse: having responsibility for brand strategy and positioning while leading key areas like the company’s revenue cycle can be an incredibly complex job. Throw…

Why do B2B brands have such a hard time creating contagious content — meaning content that people love and interact with? The answer may be simpler than you think. Over…

In the midst of the highs and lows of marketing in a social media world, it has become hard to choose which of the "latest and greatest" strategies are worth…

Media Frenzy Global Adds New President to Propel a Global Frenzy Dave McMullen, AMA Marketer of the Year, Joins to Heighten Frenzy Capabilities ATLANTA—June 20, 2023— Today, global Marketing and…

When pressed for what they do with their time, many marketers (myself included) will probably tell you something to the effect of “fighting with Google.” While this is obviously a…