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A CMO’s priorities are numerous and diverse: having responsibility for brand strategy and positioning while leading key areas like the company’s revenue cycle can be an incredibly complex job. Throw in digital transformation and customer experience, and you can quickly see why the role of CMO is one that faces both job dissatisfaction and high […]

Why do B2B brands have such a hard time creating contagious content — meaning content that people love and interact with? The answer may be simpler than you think. Over many years of experience, we’ve found that marketers tend to get off track right from the beginning by making the assumption that B2B brands need

In the midst of the highs and lows of marketing in a social media world, it has become hard to choose which of the \”latest and greatest\” strategies are worth the investment. Think of the latest fad: Threads looked to be the next \”it-girl\” social media platform, only to see an almost-immediate dramatic drop in

Media Frenzy Global Adds New President to Propel a Global Frenzy Dave McMullen, AMA Marketer of the Year, Joins to Heighten Frenzy Capabilities ATLANTA—June 20, 2023— Today, global Marketing and PR firm Media Frenzy Global — which works to uncover and amplify innovative, disruptive stories from brands in the United States and abroad — announced

When pressed for what they do with their time, many marketers (myself included) will probably tell you something to the effect of “fighting with Google.” While this is obviously a simplification, efforts such as pay-per-click advertising, search engine optimization (SEO), and others are all run through Google – and few of these initiatives are straightforward. 

I’m sure many of us can relate to this scenario: You spend countless hours applying for your dream job, nail every interview question, and finally get the offer. But as you’re about to sign on the dotted line, you pause and ask, \”What’s the company culture like?\” And then, you hear the dreaded response: \”We’re

Public relations (PR) is a crucial aspect of modern communication that involves establishing and maintaining relationships between organizations and their target audience through various media channels. One of the fundamental elements of PR is media outreach, where organizations communicate with journalists, reporters, and other media professionals to disseminate information about their products, services, events, or

Are you stuck in a rut with a tech PR client? Blasting out the same pitches over and over with not much to show for it? Or, worse yet, are you still trying to figure out what to pitch in the first place? “What’s the angle?” If this sounds like you, then it’s time to

Did you know that 90% of people follow at least one business on Instagram,