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When many think of Atlanta, sunshine, southern hospitality, and fried green tomatoes may come to mind. However, lately the city has also been seized by a fever of technology, innovation, creativity, startups, and an overwhelming feeling of accomplishment. Since 2011, there has been an explosion of tech startups, incubators, and co-working spaces. In February, a

As PR pros, we are well aware of why we want executives to do media training. Yet very few of them think they need it—or want to invest in it for their team. In last week’s Big Question we asked you to share your tips and tricks for convincing reluctant executives to go through media

Hot on the heels of my conversation with Christopher Penn on how AI will affect the PR industry, I had to get your take on this week’s Big Question: How are you preparing for the changes to the PR profession due to the rise of artificial intelligence and machine learning? The responses we received were split pretty

As the US economy struggled in 2008, the Newspaper industry was hit hard. Very hard. In the years that followed, we witnessed the bankruptcy, failure, or firesale of some of the most recognized and respected media brands in the world. Media companies such as the San Diego Union-Tribune went from being worth over $1 billion

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby’s and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty. What does it take to win hearts and minds on social media today? You could hire a female base