By: Matthew Kaiserman, Junior Account Executive In a recent branding workshop, we were tasked with thinking of a brand we admired and then brainstorming at least three major changes that brand would make if they were to take over our company. For me, there was undoubtedly one particular brand I hold in high regard: The […]
What Brands Can Learn from Atlanta United About Community Engagement Read More »
In addition, many events today have their own mobile apps—which allow exhibitors and presenters to include their own news, events, and other information using hashtags and links—to attract interested customers and prospects. Those in-event apps can be linked to a company’s pre- and post-event social media marketing efforts. ONLINE OPPORTUNITIES Online and physical events provide
To Market Events, Make Them Memorable Read More »
By: Nikkia Adolphe, PR Director The success that traditional PR offers to a brand’s reputation and business growth is invaluable, but it’s become clearer that the conventional media approach is no longer enough. Yes, securing media coverage (gauging positive sentiments on behalf of a brand, of course) or a keynote speaking opportunity substantiates the investment
PR is Shrinking – A Changing Mindset is a Must in the Year Ahead Read More »
By: Tawanda Carlton, PR Account Executive Comprehensive public relations requires more than just securing media coverage, content creation and press interviews. Speaking opportunities also play an instrumental role not only with expanding your audience and securing press but with generating warm leads that can enhance a company’s bottom line. Recently, our CEO, Sarah Tourville spoke
The Secret to Securing Speaking Engagements Read More »
By: Matthew Kaiserman, Junior Account Executive Thought leadership is buzzword often used by PR professionals. Many communicators harp on its importance, but few share the way to achieve its end goal: to position their clients as a go-to expert in their respective industries. I strive to help my clients achieve authority and develop a respected
3 Ways Communicators Can Establish Their Clients as Thought Leaders Read More »
By: Matthew Kaiserman, Junior Account Executive Let’s take a look back in PR history: The first press release was distributed in 1906 to communicate a train wreck in Atlantic City, New Jersey. Over 100 years have passed and communicators are still dependent on the same antiquated method of sharing news. Press releases still have value
Why Communicators Must Look Beyond the Press Release Read More »
By: Tawanda Carlton, Account Executive This year, I discovered the power of organic content syndication and it’s made a huge difference in the way I approach pitching and landing coveted media coverage for my clients. “Work smarter, not harder.” This is a phrase our team constantly touts to encourage smarter, and more strategic methods to
The Power of Content Syndication Read More »
As PR professionals, we are constantly tasked with keeping our fingers on the pulse of what is current and meaningful in our client’s respective industries. However, the task does not end with our clients. PR professionals must also look within, and most importantly, outside of our own industry to stay ahead in a profession that has been
PR Trends that will Resonate in 2019 Read More »
As 2018 comes to a close, Media Frenzy Global is pleased to announce that we have been recognized by Clutch as one of the best top 100 PR firms in 2018. The best part of participating in Clutch’s research (and the biggest component to our score on their site) is the opportunity to hear directly
Media Frenzy Global Awarded a Top Branding Agency in Georgia Read More »
By Sarah Tourville, Founder & CEO of Media Frenzy Global “Content is king” is a term marketers have used for years, because content is what’s helped drive customer engagement. However, content that’s sterile and lacks depth, meaning and truth remains just that — content. Now, add the word authentic in front of content and correlate
Content is No Longer King Read More »
