By: Tawanda Carlton, PR Account Executive Earlier this month, Forbes listed their highest-paid YouTube stars for 2018 and a charming, seven-year-old topped the list. With earnings to the tune of $22 million, Ryan of published. In short, passion is a transmittable emotion. When you are passionate about the work you are creating, you stand out […]
What Content Creators can Learn from a Seven-Year-Old Millionaire Read More »
By: Matthew Kaiserman, Junior Account Executive Today’s media landscape is far different than it was even a few years ago. Newsrooms are shrinking, yet the desire for fresh content is expanding. With short-staffed newsrooms and time at a premium, journalists are now having to crank out articles at a rapid pace with half of the
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Sarah Tourville, CEO Storytelling is as old as humanity and intrinsic to human culture. In spoken word and channeled through films, books, music, paintings, architecture and more, stories teach life lessons, build emotional connections, facilitate understanding and compel action. For marketers, the best stories convince the audience and motivate the marketer’s desired action. These stories
The Power and Promise of Immersive Technology in Brand Storytelling Read More »
Storytelling is as old as humanity and intrinsic to human culture. In spoken word and channeled through films, books, music, paintings, architecture and more, stories teach life lessons, build emotional connections, facilitate understanding and compel action. For marketers, the best stories convince the audience and motivate the marketer’s desired action. These stories draw in the
The Power And Promise Of Immersive Technology In Brand Storytelling Read More »
As marketers, our job is to explore the ways in which our clients’ products or services will connect with target audiences. Considering most audiences are diverse, it may seem like a no-brainer to have a marketing team made up of individuals from different backgrounds and races. People want to be understood, and what better way
Representing Your Audience Starts with Inclusion in the Workplace Read More »
By: Matthew Kaiserman, Junior Account Executive Building a diverse and inclusive team is no longer an afterthought, but rather crucial to success in the current economic landscape. Public relations, marketing agencies and in-house communication departments alike who embrace diversity and inclusivity have a major leg up as they understand that asserting this climate of forward-thinking
5 Benefits of a Diverse and Inclusive Work Environment in PR and Marketing Read More »
By: Tawanda Carlton, PR Account Executive Earlier this month, our agency held our signature event PR Reimagined where our theme focused on how brands, agencies and organizations are mastering storytelling through disruption. Prior to our panel discussion, I spoke with some of the attendees and asked what disruption and innovation meant, and looked like, to
How Creating a Culture of Innovation Leads to Brand Success Read More »
By: Matthew Kaiserman, Junior Account Executive You’re coming off back-to-back playoff seasons, two years after an improbable Super Bowl run that ended in heartbreak. An air of optimism permeates the city. Star quarterback Matt Ryan just signed a five-year, $150 million deal to finish what he started in 2016. 2018 is hailed as the year
Next Plan Up: PR Lessons Learned from Professional Football Players Read More »
Not long ago, Nike unleashed a controversial campaign featuring former NFL quarterback Colin Kaepernick. Many questioned Nike’s choice due to Kaepernick kneeling during the national anthem a couple years ago, which had caused an uproar throughout the NFL and U.S. Those in disagreement took to berating Nike on social media, some even cutting the Nike
Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Read More »
By: Tawanda Carlton, PR Account Executive As communications professionals, writing is often a huge part of our day. From refining pitches, drafting and editing content, or even crafting and sending emails, we spend a lot of time writing. Creating bylines, specifically, can become a huge undertaking when you factor in all of the other moving
A PR Pro’s Guide to Writing Better, Stronger, and Quicker Read More »
