AI has brought power and precision to marketing. Campaigns launch faster. Content scales with ease. Data flows in real time. But for all that intelligence, one thing is too often missing: empathy. As I said in Forbes: “Don’t automate without empathy. The most effective automated emails feel like they were written just for the reader […]
The Missing Link in AI Content Marketing: Emotional Mapping Read More »
The end goal of any online marketing campaign is to drive visitors to your website and in turn, convert these same people into paying customers. With so many tools at a marketer’s disposal, this task sounds simple enough, right? Still, many companies are not seeing quality returns from their marketing spend and the 90% of
The Key to Conversion is Education Read More »
For some companies—especially start-ups or businesses undergoing major turn-arounds—content marketing can seem like a luxury. Content marketing—good content marketing—frames the case for why one approach to a business challenge is the way to go, or why one category of solutions is better than the alternatives. It is not a pitch for your company or products
Content Marketing: 3 Reasons It Fails, And How It Wins Read More »
