As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience. In this Podcast, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data exchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.
Podcast: Zero Party Data Read More »
No small change B2B marketers used to treat the buyer journey like a long, linear path. Awareness. Consideration. Decision. A whitepaper here. A webinar there. A nurture sequence somewhere in between. That model does not reflect how B2B buying works anymore. Today’s buyers are doing more of the decision-making on their own, across
The B2B Buyer Journey Is Moving Faster Read More »
AI is everywhere, but not always in the way brands claim. In this Podcast, Sarah and Dave unpack the growing risk of “AI washing” and why overusing the term can erode credibility. They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises. This is a timely conversation on trust, transparency,
Podcast: AI Washing Read More »
AI has brought power and precision to marketing. Campaigns launch faster. Content scales with ease. Data flows in real time. But for all that intelligence, one thing is too often missing: empathy. As I said in Forbes: “Don’t automate without empathy. The most effective automated emails feel like they were written just for the reader
The Missing Link in AI Content Marketing: Emotional Mapping Read More »
From 60 Minutes to Smarter Leads: How We’re Rethinking B2B Campaigns A creative obsession that hasn’t let up About a decade ago, I found myself across from Lesley Stahl on 60 Minutes, talking through a hospitality concept that mixed early tech with everyday life. Facial recognition was part of it—a wild idea then, a reality
How SmartLead Is Redefining B2B Lead Generation with AI and Strategy Read More »
