NEWSJACKING 101: What it is and how to do it well Newsjacking is a technique used by many PR professionals to earn timely and relevant coverage by leveraging recent events or news items to promote a specific service, product, or company. It can be a useful tech PR and marketing tactic for a variety of […]
What is Your Brand’s Purpose? Never before has a brand’s purpose meant so much to businesses, employees and clients. It’s as if we’ve awoken to the importance of meaning and rationale, where we now question our thought processes on from whom and why we buy – personally and professionally. That’s not to say that all
How to Lead Your Business with Purpose Read More »
How to media train an expert in 30 minutes or less The four P’s of media coaching Great news! Your pitch landed and the reporter wants to schedule an interview to learn more about your tech PR client’s cancer treatment study, or how their cybersecurity platform is changing the industry, or maybe they’re just having
The Four P’s of Media Coaching Read More »
What is Thought Leadership? There are many types of promotional content your organization or your communications agency can produce – advertising content, blogs, rich content, external thought leadership, white papers, and more. While it is implied in the name, “thought leadership” is anything that positions your brand as a thought leader on their specific
Why Gaining Credibility is Crucial (And How a Communications Agency Can Help) Read More »
“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown Before I worked in PR, I was a hostess at a popular restaurant in Nashville, TN. One of the first things they taught me in the restaurant industry is that the customer is
The Art and Balance of Setting Boundaries as a PR Professional Read More »
5000 Reasons Why We Gained Inc 5000 The credibility of some awards is questionable, particularly if you know how to tell a great story, but there’s no fudging the truth when it comes to the Inc 5000. The numbers speak for themselves and for 2021 financial growth, it was Media Frenzy’s best year yet. Now
MFG Awarded Inc. 5000 Among America’s Fastest-Growing Companies Read More »
As an avid believer and witness to the power of PR, I’m baffled as to why we [PR professionals] are still justifying our purpose and our discipline’s instrumental impact on the strategic health and growth of a business. Partnering with a public relations agency can bolster your growing brand far beyond just lead generation. When
Public Relations Is Not A \”Lead\” Conversation Read More »
There are always many lessons we learn each year as we further grow our client’s business and our own. The most prominent lesson from 2021 is associated with the most pressing business issue all businesses are facing – recruitment and retention. During the pandemic, the PR talent pool opened up and enabled us to hire
A New Year’s Resolution for MFG Read More »
After 2020 we’re not sure any of us will claim to know what the new year is going to look like…but from where we’re sitting right now, our prediction is that 2022 will be a year of true growth and change for the PR industry. Here are three hot topics we’ll be tracking for our
Say Hey, 2022! PR Trends to Keep on the Radar in the New Year Read More »
