By: Tawanda Carlton, Account Executive Your agency has signed another client, congratulations. New clients always seem to evoke a sense of excitement in the agency environment as it presents a chance to take on a new challenge, learn a new industry and think of different strategies, to help them meet their goal. The onboarding process […]
How to Effectively Onboard a New Client Read More »
By: Tawanda Carlton, Account Executive I recently sat down with a local television news producer, Natasha Lee of WSBTV in Atlanta, to not only build on our professional relationship but also gain insights on her day-to-day role and inherit her perspective as someone who sits on the receiving end of media pitches for broadcast. While we
Don’t Forget About Digital Producers Read More »
By: Matthew Kaiserman, Junior Account Executive Today’s marketing landscape is driven by how long you can actively engage your audience. Attention spans are shrinking, and brands are having to work to find ways to convey their message before audiences click on something else that catches their eye. This shift towards clickable and easily digestible content
How to Create Content That Transcends the Written Word Read More »
By: Matthew Kaiserman, Junior Account Executive In the fast-moving world of Asana and Freedcamp, which both offer a place for real-time collaboration. Freedcamp is used internally to keep all projects aligned and on track. Asana is a similar tool that our team uses for external purposes. With these tools, we can streamline all ongoing projects both in-house
Why a Project Management Tool is a Marketer’s Best Friend Read More »
Did you know adults spend an average of three hours a day sifting through apps on their phone? This screen time is directly pulling from personal human interaction. Enter App-y Hour, a monthly networking event curated by Media Frenzy Global. App-y Hour, a happy hour with a tech twist, is where guests ‘break the ice’ and
Media Frenzy Global Presents: App-y Hour Read More »
A group of individuals with a combined vision, in agreement with each other and all on one accord. For some in the workplace, these are all thoughts that come to mind when envisioning the poster board model of the perfect team environment. The truth is having this ideal foresight does not make the case for
Why Differences are Valued Assets in the Workplace Read More »
By: Nikkia Adolphe, PR Director From enduring the longest government shutdown in U.S. history to news spurring around
Two Key Traits Needed to Adopt a 2020 Digital-First Mindset Read More »
By: Tawanda Carlton, Account Executive From social media and marketing channels to digital mediums and broadcast, maximizing brand exposure is one of the primary goals for PR professionals when servicing clients. In addition to securing media placements, reporting and analytics become a critical factor for agencies in helping them validate their worth and in calculating
How To Create Reports Your Clients Care About Read More »
By: Matthew Kaiserman, Junior Account Executive As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The same set of skills that used to apply to public relations, is now very different. The demand for content is rising and the size of the newsroom is
How Communicators Can Expand Their Skill Sets Read More »
By: Tawanda Carlton, PR Account Executive Whether you’re team #NewYearsResolution or not, the end of the year signals a period of reflection for most people – both personally and professionally. Be it sound or tough, what are some of the life lessons learned over the past year? And how will you use those lessons to
2018 PR Lessons Learned: How To Level Up Your PR Skills in 2019 Read More »
