In addition, many events today have their own mobile apps—which allow exhibitors and presenters to include their own news, events, and other information using hashtags and links—to attract interested customers and prospects. Those in-event apps can be linked to a company’s pre- and post-event social media marketing efforts. ONLINE OPPORTUNITIES Online and physical events provide […]
To Market Events, Make Them Memorable Read More »
As PR professionals, we are constantly tasked with keeping our fingers on the pulse of what is current and meaningful in our client’s respective industries. However, the task does not end with our clients. PR professionals must also look within, and most importantly, outside of our own industry to stay ahead in a profession that has been
PR Trends that will Resonate in 2019 Read More »
By Sarah Tourville, Founder & CEO of Media Frenzy Global “Content is king” is a term marketers have used for years, because content is what’s helped drive customer engagement. However, content that’s sterile and lacks depth, meaning and truth remains just that — content. Now, add the word authentic in front of content and correlate
Content is No Longer King Read More »
Storytelling is as old as humanity and intrinsic to human culture. In spoken word and channeled through films, books, music, paintings, architecture and more, stories teach life lessons, build emotional connections, facilitate understanding and compel action. For marketers, the best stories convince the audience and motivate the marketer’s desired action. These stories draw in the
The Power And Promise Of Immersive Technology In Brand Storytelling Read More »
As marketers, our job is to explore the ways in which our clients’ products or services will connect with target audiences. Considering most audiences are diverse, it may seem like a no-brainer to have a marketing team made up of individuals from different backgrounds and races. People want to be understood, and what better way
Representing Your Audience Starts with Inclusion in the Workplace Read More »
Not long ago, Nike unleashed a controversial campaign featuring former NFL quarterback Colin Kaepernick. Many questioned Nike’s choice due to Kaepernick kneeling during the national anthem a couple years ago, which had caused an uproar throughout the NFL and U.S. Those in disagreement took to berating Nike on social media, some even cutting the Nike
Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Read More »
As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients — how I define my driving purpose. It’s a pretty loaded question, but my response is simple: I want to discover and shape each brand’s unique story and help them share
A Clear And Distinct PR Mantra Can Define Your Brand — Here’s How Read More »
YOU ARE HERE LABS, a trusted leader in Augmented Reality, Virtual Reality and digital immersive experiences, has tapped award-winning PR and Digital Marketing agency Media Frenzy Global as its agency of record. With a renowned portfolio of clients, Media Frenzy Global will utilize their industry expertise to foster brand awareness and further solidify YOU ARE HERE’s presence in
You Are Here Labs Selects Media Frenzy Global as PR Agency of Choice Read More »
