Our CEO Sarah Tourville recently stepped onto the stage to moderate The Future of Product Launches, a dynamic panel hosted by AMA Atlanta. The conversation brought together marketing and product leaders to unpack one big question: what does a successful product launch look like now, and in the future? Short answer? It looks a lot […]
The Future of Product Launches: Lessons from the Front Lines Read More »
Is your organization ready to start putting itself back out there? You want to first consider if your audience is ready for a sales or promotional message. Hard pitches have been ill-advised since the beginning of the COVID-19 crisis, but as the health care episode starts to wind down in the coming months, eventually you
Infographic: When to promote during COVID-19 recovery Read More »
Could your company benefit from a brand boost? Have you been having trouble getting your logo and product in front of your target audience? If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. If you’ve never ventured
Taking It Public: Top 5 Things You Should Know About PR Firms Read More »
As COVID-19 continues to unfold right before our eyes, it’s very likely that the world as we once knew it before will never exist. On one side, this pandemic has wreaked havoc on our lives in many ways. But, when we come out of this on the other side, there will be many positive lessons
A Reset is in Order: What PR Professionals Must Change in Light of COVID-19 Read More »
When it comes to connecting your followers to your brand, there’s way more to it than just a double tap on Instagram or a like on Facebook. Likes without engagement can be compared to buying a product and never actually using it. Often, businesses focus on garnering “likes” rather than fostering strong engagement with their
Connecting Your Followers to Your Brand Read More »
Atlanta, GA (April 16, 2020) – Media Frenzy Global, an award-winning PR and Marketing agency, has expanded its client roster with the addition of Atlanta-based IoT and communications billing as a service (BaaS) platform provider, Rev.io. Rev.io enables businesses managing sophisticated subscription billing models to accurately manage their end customers’ billing. With innovation at its
FRENZY Chosen to Lead Strategic PR Efforts for Rev.io Read More »
The end goal of any online marketing campaign is to drive visitors to your website and in turn, convert these same people into paying customers. With so many tools at a marketer’s disposal, this task sounds simple enough, right? Still, many companies are not seeing quality returns from their marketing spend and the 90% of
The Key to Conversion is Education Read More »
Everybody in business knows the sales and marketing funnel. It’s the classic paradigm consisting of variations on Awareness, Interest, Evaluation, Engagement, and Purchase. Some models add Loyalty and even Advocacy to the bottom. But they all have “Awareness” at the top. The very concept of this funnel suggests that it is your process to
The Sales Funnel Fallacy: Beyond Awareness Read More »
In today’s fast-changing, highly-competitive, environment, it’s more important than ever for brands to know who they are, what they can offer and how to communicate their offering effectively and distinctively. But have you considered the power of personal branding and how it can impact your company? Whether you are entry-level or a member of the
Build Your Personal Brand, Increase Your Bottom Line Read More »
For some companies—especially start-ups or businesses undergoing major turn-arounds—content marketing can seem like a luxury. Content marketing—good content marketing—frames the case for why one approach to a business challenge is the way to go, or why one category of solutions is better than the alternatives. It is not a pitch for your company or products
Content Marketing: 3 Reasons It Fails, And How It Wins Read More »
