Marketing

Mine, Inspire, Design: Sparking Big Idea Thinking in PR and Marketing

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As a PR and Marketing expert, everyone asks for my special sauce to building a successful brand. Most people assume it’s about answering the what and the which: what technologies will drive our marketing success? Which of our product(s) appeal to which customer personas? What communications channels should we leverage? Which influencers should we target? […]

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Top 3 Social Media Trends That Will Change Your Business in 2017

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Using social media to drive brand engagement is nothing new. But how do you make sure your brand is keeping up with the evolving trends to survive in today’s competitive market? This blog post explores the social media trends that will dominate 2017. From virtual reality technology to the proliferation of artificial intelligence in the

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Tech Thoughts: 10 Marketing Execs on the Future of Atlanta Tech

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By: Sarah Tourville, Founder and CEO As a Brit living in Georgia people often ask if I like living here and because of my love for sunshine, good customer service, and fried green tomatoes, I always nod vigorously. What I sometimes fail to tell them is my other Georgia loves: technology innovation, creativity, startup fever

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