What is Your Brand’s Purpose? Never before has a brand’s purpose meant so much to businesses, employees and clients. It’s as if we’ve awoken to the importance of meaning and rationale, where we now question our thought processes on from whom and why we buy – personally and professionally. That’s not to say that all […]
How to Lead Your Business with Purpose Read More »
How to media train an expert in 30 minutes or less The four P’s of media coaching Great news! Your pitch landed and the reporter wants to schedule an interview to learn more about your tech PR client’s cancer treatment study, or how their cybersecurity platform is changing the industry, or maybe they’re just having
The Four P’s of Media Coaching Read More »
In today’s fast-changing, highly-competitive, environment, it’s more important than ever for brands to know who they are, what they can offer and how to communicate their offering effectively and distinctively. But have you considered the power of personal branding and how it can impact your company? Whether you are entry-level or a member of the
Build Your Personal Brand, Increase Your Bottom Line Read More »
For some companies—especially start-ups or businesses undergoing major turn-arounds—content marketing can seem like a luxury. Content marketing—good content marketing—frames the case for why one approach to a business challenge is the way to go, or why one category of solutions is better than the alternatives. It is not a pitch for your company or products
Content Marketing: 3 Reasons It Fails, And How It Wins Read More »
By: Matthew Kaiserman, Junior Account Executive In the fast-moving world of Asana and Freedcamp, which both offer a place for real-time collaboration. Freedcamp is used internally to keep all projects aligned and on track. Asana is a similar tool that our team uses for external purposes. With these tools, we can streamline all ongoing projects both in-house
Why a Project Management Tool is a Marketer’s Best Friend Read More »
By: Matthew Kaiserman, Junior Account Executive As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The same set of skills that used to apply to public relations, is now very different. The demand for content is rising and the size of the newsroom is
How Communicators Can Expand Their Skill Sets Read More »
By: Matthew Kaiserman, Junior Account Executive In a recent branding workshop, we were tasked with thinking of a brand we admired and then brainstorming at least three major changes that brand would make if they were to take over our company. For me, there was undoubtedly one particular brand I hold in high regard: The
What Brands Can Learn from Atlanta United About Community Engagement Read More »
By: Tawanda Carlton, PR Account Executive Comprehensive public relations requires more than just securing media coverage, content creation and press interviews. Speaking opportunities also play an instrumental role not only with expanding your audience and securing press but with generating warm leads that can enhance a company’s bottom line. Recently, our CEO, Sarah Tourville spoke
The Secret to Securing Speaking Engagements Read More »
By: Matthew Kaiserman, Junior Account Executive Building a diverse and inclusive team is no longer an afterthought, but rather crucial to success in the current economic landscape. Public relations, marketing agencies and in-house communication departments alike who embrace diversity and inclusivity have a major leg up as they understand that asserting this climate of forward-thinking
5 Benefits of a Diverse and Inclusive Work Environment in PR and Marketing Read More »
By: Sarah Tourville, CEO ‘Content is King’ is a term marketers have used for years because content is what has helped drive customer engagement. However, content that is sterile and lacks depth, meaning and truth is just that – content. Now add the word authentic in front of content and correlate that to B2B brand
Content Is No Longer King Read More »
