Blog

If you’re already a fan of the photoblog Humans of New York, you may know this story already. If you love great stories and aren’t yet familiar with HONY, seriously – find it and read this blog post later. Tangueray was introduced to HONY followers in the fall of 2019, photographed in Times Square. An

Branding agencies and sophisticated marketers know that a brand is much more than a company name or logo. Yes, a brand has those elements of identity. But a well-developed brand has many of the same qualities as an individual person; most importantly, Character and Purpose. Brand Character — like a person — is reflected in

Most businesses understand content is important and that having a solid content strategy can help with lead generation and increase brand awareness. Measuring performance and tracking KPIs is a great way to confirm that your content is working. However, social listening and checking in with your team will help add color to these numbers, showing

We all know 2020 was a year like no other. It was a year of both transformation and adjustments. We asked our Media Frenzy Global team to reflect on last year and tell us a lesson they have learned and will take with them as they enter the New Year. Their responses were personal and

As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After months of strategic pivots and sporadic news cycles, how can we continue separating our brand from the market? And how can we position ourselves going

As a PR and Marketing agency, a new client can come in either door. Sometimes they are well-established in their industry… and that’s the problem. They don’t think they have any news to share. Sometimes they’re a new company—all aglow with that start-up vibe—and now they’re ready to make some noise. Interestingly, the broad shape

I recently binge-watched The Karate Kid reboot The Fresh Prince of Bel-Air (the 30-minute comedy is being rebooted into an hour-long drama) and Fuller House to name a few, teach communicators and business leaders the value of being able to creatively turn stale content into current quality storytelling your audience will enjoy. Here are a

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of a strategic marketing marathon than a sprint, more difficult to measure and taking longer to show ROI. But its value is so much greater than any solely marketing program and

The current media landscape is noisier, more convoluted and crowded than ever before. The term 24-hour news cycle is earning its money as we have seen over the past few weeks alone: multiple instances of police brutality followed by waves of protests, the arrival of a 140 mph Category 4 hurricane, increased political discourse around