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I recently binge-watched The Karate Kid reboot The Fresh Prince of Bel-Air (the 30-minute comedy is being rebooted into an hour-long drama) and Fuller House to name a few, teach communicators and business leaders the value of being able to creatively turn stale content into current quality storytelling your audience will enjoy. Here are a […]

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of a strategic marketing marathon than a sprint, more difficult to measure and taking longer to show ROI. But its value is so much greater than any solely marketing program and

The current media landscape is noisier, more convoluted and crowded than ever before. The term 24-hour news cycle is earning its money as we have seen over the past few weeks alone: multiple instances of police brutality followed by waves of protests, the arrival of a 140 mph Category 4 hurricane, increased political discourse around

In times of crisis, it’s human nature for our first instinct to be sheer panic. Panic of what’s happening, what’s to come and, overall, just the unknown. 2020 will forever be noted as our generation’s pandemic, as it jolted us in more ways than one. From emotional to economic loss, it’s easy to fall into

The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s climate? There is industry-wide confusion about what the right move

  We have been reminded lately that business is the circulatory system of society. After our personal relations, our definition of “normal life” revolves around the work we do and the things we buy. So we hunger to get back to those things. These are unusual times. Now is not a time for business as

  For all the social observation and concern about people “having their faces in their screens” prior to the COVID-19 pandemic, the world is even more so now. A recent survey by Arlington Research and MFG revealed that nearly half (46%) of all people worldwide are consuming more digital content than they did before the

  Just a few months ago, terms like “social distancing” and “sheltering in place” were rarely used. Now, \”non-essential\” employees are working from home. Events are being cancelled. Social interaction has become limited.  With no clear picture of when life will return to normal, many companies are turning to the internet to hold their events.

Social media is now an established media channel and a feature of daily global life. At the end of 2019, Facebook alone reported an astounding 2.4 billion users (a whopping 30% of the world’s population).  With numbers trending up, analysts have predicted a continued rise. What most analysts didn’t predict was a global pandemic that

For companies small and large, recent events have left decision-makers worried about what they should (or should not) say to their audiences. Many have even been questioning, is this the right time to do any kind of marketing, let alone PR? It’s undoubtedly been a burning question asked by our clients. Contrary to what most