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By: Tawanda Carlton, PR Account Executive No matter what level of experience you have or success you have achieved in your career, a pioneer mindset is necessary. This was one of the many key takeaways from Kevin Gillespie, owner of the acclaimed restaurant Gunshow, at a recent Bravo’s Top Chef in 2009, Kevin’s restaurant, Woodfire […]

By Nikkia Adolphe, PR Director As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive.  Like most Americans, I happen to believe that our new President has a lot to do with the misinterpretation, quality, and believability of the news we consume every single

By: Tawanda Carlton, PR Account Executive The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become methodological. It’s not getting any easier for PR pros to break through the noise,

By: Ericka Davis, PR Reimagined Panelist I am probably dating myself, but the late Joan Rivers used to have a catchphrase that she would use in her comedic sketches where she would ask the question, “Can We Talk?” and the audience knew that Joan was about to impart some authentic comedic truth that her audience

By: Angela Watts, PR Reimagined Panelist With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the dependence on traditional media to endorse their

By: Jason Swenk, PR Reimagined Panelist PR opportunities are everywhere and I think a lot of businesses are missing one right under their nose. Long gone are the days where traditional PR methods can make much impact on business growth. Potential customers are bombarded with a variety of forms of messaging. They are consuming tons

By: Tawanda Carlton, PR Account Executive Sir Richard Branson once said, “Unless you dream big you’re not going to achieve anything.” This quote has been etched in my mind from the first time I read it a few years ago. It wasn’t until last year I decided to put the words into action. For me,