By: Tawanda Carlton, Account Executive While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured, […]
Mad About Metrics… But What Do They Really Mean in PR? Read More »
By: Sarah Tourville, CEO & Founder A phrase we hear regularly in the world of PR and Marketing is digital exhaust, meaning there’s too much content being communicated that brands are struggling to get heard above the noise. I completely agree, as it is the challenge we face at Media Frenzy Global as we consider
How to Ignite Your PR Story Telling Read More »
By: Nikkia Adolphe, PR Director For as long as I can remember, affirmations have been a huge part of my growing up from a young girl to a woman. I’ve always thought of these positive, self-empowering quotes as life mantras that affirmed desired actions and goals in my life – whether it was short or
Passion x Perspective x PR: Successfully Navigating the Workplace in PR Read More »
By: Tawanda Carlton, Account Executive With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from the pages of magazines and newspapers to tweeting client wins. While the future of how
Brainstorm Your Way to PR Success Read More »
Media Frenzy just returned home from SXSW, and to say it was a remarkable experience would be an understatement. From the immersive demos by some of the tech industry’s biggest names to the unlimited networking opportunities to the inspiring panel discussions, there was something truly electrifying about this conference. But, one topic materialized again and
SXSW Confirms: 2018 Is the Year of the Woman Read More »
By: Sarah Tourville, CEO & Founder It’s 3,400 miles from London to Dubai, 7,800 miles onward to Atlanta. But the cultural distance a woman entrepreneur travels between these booming urban centers is far greater. In the end, persistence and vision pay off. I’ve always been fascinated by international marketing. In fact, I chose Bournemouth University
Three Continents, Three Cultures: A Female Entrepreneur’s Perspective on Global Business Read More »
By: Tawanda Carlton, Junior Account Executive As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media relations, strategy, and execution, we do this by having the knowledge and understanding of how to accomplish
Why Confidence is the Top PR Skill You Need Most Read More »
As a marketer, our job is to explore ways our client’s products or services will connect with the target audience. Considering most audiences are diverse, it may seem like a no-brainer to have a marketing team made up of individuals from different backgrounds and races. People want to be understood, and what better way is
Representing Your Audience Starts with Inclusion in the Workplace Read More »
By: Sarah Tourville, Founder & CEO While a common thread was heard and seen throughout the Golden Globes, it was Oprah’s speech that touched on so many timely and trending topics within the movement of women’s empowerment. She claimed that a new day is on the horizon where women will be heard and believed, and
Finding Your Truth in the #TIMESUP Movement Read More »
By: Nikkia Adolphe, PR Director In today’s digitally inclined environment, PR professionals are able to discern if a brand is stagnant or smart. Stagnant brands aren’t as adaptive to change while smart brands are always ahead of the curve with innovation, growth, and relevancy. Furthermore, brands that fall into the smart category are aware that
The Essentials of Insta-Branding: How These Influencers Stay Relevant Read More »
