By: Tawanda Carlton, PR Account Executive The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become methodological. It’s not getting any easier for PR pros to break through the noise, […]
Get to the Point: 7 Reasons Why Your Pitch is Being Ignored Read More »
By: Ericka Davis, PR Reimagined Panelist I am probably dating myself, but the late Joan Rivers used to have a catchphrase that she would use in her comedic sketches where she would ask the question, “Can We Talk?” and the audience knew that Joan was about to impart some authentic comedic truth that her audience
“Can We Talk?” Building Relationship Capacity To Build The Brand Read More »
By: Angela Watts, PR Reimagined Panelist With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the dependence on traditional media to endorse their
Content Still Rules, But The Rules Have Changed Read More »
By: Jason Swenk, PR Reimagined Panelist PR opportunities are everywhere and I think a lot of businesses are missing one right under their nose. Long gone are the days where traditional PR methods can make much impact on business growth. Potential customers are bombarded with a variety of forms of messaging. They are consuming tons
The PR Opportunity That’s Hidden in Plain Sight Read More »
By: Media Frenzy Global There is only one constant in life, and that is change. Evidently, PR is no exception! Recent technological advancements have revolutionized how we seek out entertainment, conduct business, and communicate. With innovations such as artificial intelligence, social media, and data analytics tools, many PR professionals have found themselves struggling to keep
By: Sarah Tourville, Founder & CEO In the age of online surveys, social media commenting campaigns, and the IoT, it can be hard to remember a time when getting to know your target audience was simpler. While marketing and purchasing decisions are boldly moving into the future, some techniques of data collection remain relevant. Focus
Focus Groups: Beyond the Survey Read More »
By: Sarah Tourville, Founder & CEO I love to speak at events. In fact, speaker platforms are my favorite form of communication. I get to share my marketing knowledge with a captive audience while portraying my brand personality. In my opinion, there’s nothing more satisfying than a sea of nodding heads while I’m presenting. It
How to be a Thought Leader in Tech Read More »
By: Tawanda Carlton, PR Account Executive Sir Richard Branson once said, “Unless you dream big you’re not going to achieve anything.” This quote has been etched in my mind from the first time I read it a few years ago. It wasn’t until last year I decided to put the words into action. For me,
5 Things I’ve Learned by Switching Careers Read More »
The Quinnipiac survey found that 49 percent of U.S. voters believe that the Trump administration is \”truthful,\” while only 39 percent feel that way about the news media. With the sudden rise of stories that were blatantly false, somewhat misleading, or partially untrue due to the presidential election, there is uncertainty around how much of
Public Relations and the Consequences of Fake News Read More »
By: Tawanda Carlton, PR Account Executive Fences, La La Land, Moonlight, Hidden Figures…yes, Oscar season is upon us. As we all know, the Oscars represent the industry standard of excellence when it comes to recognizing the power of storytelling in film. We are a nation that loves a grand narrative, whether it’s the legend of
And the Story-Telling Oscar Goes To… Read More »
