By: Matthew Kaiserman, Junior Account Executive You’re coming off back-to-back playoff seasons, two years after an improbable Super Bowl run that ended in heartbreak. An air of optimism permeates the city. Star quarterback Matt Ryan just signed a five-year, $150 million deal to finish what he started in 2016. 2018 is hailed as the year […]
Next Plan Up: PR Lessons Learned from Professional Football Players Read More »
By: Tawanda Carlton, PR Account Executive As communications professionals, writing is often a huge part of our day. From refining pitches, drafting and editing content, or even crafting and sending emails, we spend a lot of time writing. Creating bylines, specifically, can become a huge undertaking when you factor in all of the other moving
A PR Pro’s Guide to Writing Better, Stronger, and Quicker Read More »
By: Nikkia Adolphe, PR Director Several weeks have passed since the 2018 US Open women’s singles final when icon Serena Williams vehemently argued with the chair umpire about code violations he had handed to her and then lost to Japanese player Naomi Osaka. While critics called Williams’s behavior an ‘outright public display of poor sportsmanship,’
The Power of Pushing Back: What PR Professionals Can Learn from Serena Williams Read More »
By: Sarah Tourville, CEO ‘Content is King’ is a term marketers have used for years because content is what has helped drive customer engagement. However, content that is sterile and lacks depth, meaning and truth is just that – content. Now add the word authentic in front of content and correlate that to B2B brand
Content Is No Longer King Read More »
By Tawanda Carlton, Account Executive A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in
What the Tech?! Navigating the World of Technology as a PR Professional Read More »
By: Sarah Tourville, CEO As a female CEO and a mother of two daughters, it’s concerning that the odds are stacked against my girls becoming corporate leaders. The recent departure news of Indra Nooyi, CEO of Pepsi, has highlighted the fly around a huge ring with a 1000-pound pony beneath her, I realized that this
Raising Female Leaders – From the Show Ring to the Board Room Read More »
As a PR and Marketing expert, everyone asks for my special sauce to building a successful brand. Most people assume it’s about answering the what and the which: what technologies will drive our marketing success? Which of our product(s) appeal to which customer personas? What communications channels should we leverage? Which influencers should we target?
Mine, Inspire, Design: Sparking Big Idea Thinking in PR and Marketing Read More »
By: Nikkia Adolphe, PR Director When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its Estee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking. PR has not escaped this wave of AI
AI in PR: Why Trust and Storytelling Cannot be Automated Read More »
By: Tawanda Carlton, Account Executive While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured,
Mad About Metrics… But What Do They Really Mean in PR? Read More »
By: Sarah Tourville, CEO & Founder A phrase we hear regularly in the world of PR and Marketing is digital exhaust, meaning there’s too much content being communicated that brands are struggling to get heard above the noise. I completely agree, as it is the challenge we face at Media Frenzy Global as we consider
How to Ignite Your PR Story Telling Read More »
