By: Matthew Kaiserman, Junior Account Executive In a recent branding workshop, we were tasked with thinking of a brand we admired and then brainstorming at least three major changes that brand would make if they were to take over our company. For me, there was undoubtedly one particular brand I hold in high regard: The […]
What Brands Can Learn from Atlanta United About Community Engagement Read More »
By: Nikkia Adolphe, PR Director The success that traditional PR offers to a brand’s reputation and business growth is invaluable, but it’s become clearer that the conventional media approach is no longer enough. Yes, securing media coverage (gauging positive sentiments on behalf of a brand, of course) or a keynote speaking opportunity substantiates the investment
PR is Shrinking – A Changing Mindset is a Must in the Year Ahead Read More »
By: Tawanda Carlton, PR Account Executive Comprehensive public relations requires more than just securing media coverage, content creation and press interviews. Speaking opportunities also play an instrumental role not only with expanding your audience and securing press but with generating warm leads that can enhance a company’s bottom line. Recently, our CEO, Sarah Tourville spoke
The Secret to Securing Speaking Engagements Read More »
By: Matthew Kaiserman, Junior Account Executive Thought leadership is buzzword often used by PR professionals. Many communicators harp on its importance, but few share the way to achieve its end goal: to position their clients as a go-to expert in their respective industries. I strive to help my clients achieve authority and develop a respected
3 Ways Communicators Can Establish Their Clients as Thought Leaders Read More »
By: Matthew Kaiserman, Junior Account Executive Let’s take a look back in PR history: The first press release was distributed in 1906 to communicate a train wreck in Atlantic City, New Jersey. Over 100 years have passed and communicators are still dependent on the same antiquated method of sharing news. Press releases still have value
Why Communicators Must Look Beyond the Press Release Read More »
By: Tawanda Carlton, Account Executive This year, I discovered the power of organic content syndication and it’s made a huge difference in the way I approach pitching and landing coveted media coverage for my clients. “Work smarter, not harder.” This is a phrase our team constantly touts to encourage smarter, and more strategic methods to
The Power of Content Syndication Read More »
By: Tawanda Carlton, PR Account Executive Earlier this month, Forbes listed their highest-paid YouTube stars for 2018 and a charming, seven-year-old topped the list. With earnings to the tune of $22 million, Ryan of published. In short, passion is a transmittable emotion. When you are passionate about the work you are creating, you stand out
What Content Creators can Learn from a Seven-Year-Old Millionaire Read More »
By: Matthew Kaiserman, Junior Account Executive Today’s media landscape is far different than it was even a few years ago. Newsrooms are shrinking, yet the desire for fresh content is expanding. With short-staffed newsrooms and time at a premium, journalists are now having to crank out articles at a rapid pace with half of the
3 Ways to Leverage Data to Engage the Media Read More »
By: Matthew Kaiserman, Junior Account Executive Building a diverse and inclusive team is no longer an afterthought, but rather crucial to success in the current economic landscape. Public relations, marketing agencies and in-house communication departments alike who embrace diversity and inclusivity have a major leg up as they understand that asserting this climate of forward-thinking
5 Benefits of a Diverse and Inclusive Work Environment in PR and Marketing Read More »
By: Tawanda Carlton, PR Account Executive Earlier this month, our agency held our signature event PR Reimagined where our theme focused on how brands, agencies and organizations are mastering storytelling through disruption. Prior to our panel discussion, I spoke with some of the attendees and asked what disruption and innovation meant, and looked like, to
How Creating a Culture of Innovation Leads to Brand Success Read More »
