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CONTENT STRATEGY AND CREATION FOR SALES ENABLEMENT Situation FRENZY helped Comcast Business go beyond traditional marketing assets to better engage with their customers in the southeast region. SOLUTION FRENZY developed a comprehensive lead generation campaign. This campaign included dynamic content such as thought leadership videos, engaging presentations, and detailed proposals. These materials were designed to […]
GLOBAL BRAND VISIBILITY DRIVEN BY INTEGRATED MARKETING Situation Jellyfish was looking for a non-traditional communications agency; one that specialized in innovative storytelling and had strong media relationships in Adtech, MarTech and demonstrated entrepreneurism, hustle and tenacity. They partnered with FRENZY to strategically build momentum and brand awareness in six key markets including: United States, Australia,
THOUGHT LEADERSHIP AND PATIENT STORYTELLING FOR INTEGRATED CANCER CARE PROVIDER Situation Founded in Australia, GenesisCare moved aggressively into the U.S. market by acquiring 21st Century Oncology in 2020. The deal gave GenesisCare more than 300 locations in the U.S., mostly in areas that were not served by large urban hospitals or academic medical centers. GenesisCare
INTEGRATED MARKETING & PR FOR ONGOING LEAD GENERATION Situation AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little
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CREATIVE PAID MEDIA FOR LEAD GENERATION CAMPAIGN Situation Vensure Employer Solutions, an all-in-one HR technology conglomerate, sought a brand refresh and creative campaign for its sister company, Namely HR. SOLUTION FRENZY developed the “Love, Work” campaign to appeal to the emotion of Namely’s audience, highlighting live 24/7 support, as well as creating an emotional connection
AMPLIFIED SHARE OF VOICE IN HR TECH Situation Vensure, a player in the highly competitive HR technology solutions space, faced several challenges, including increasing brand awareness and share of voice in a saturated HR-tech environment, cohesive messaging for growth that aligned with Vensure’s aggressive M&A strategy, and finally, positioning Vensure as a reliable, secure and modern solution
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NATIONAL CREDIBILITY THROUGH PAID AND EARNED MEDIA Situation The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full
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THOUGHT LEADERSHIP PR FOR CYBERSECURITY INNOVATOR Situation Simeio faced several unique challenges that called for strategic PR efforts. As a relatively small and new company in the cybersecurity space, Simeio’s biggest hurdle was cutting through the noise of the bigger cyber behemoths in the US with a contrarian expert voice. SOLUTION To stand out in
U.S. THOUGHT LEADERSHIP & AWARENESS FOR GERMAN ESG DISRUPTOR Situation Makersite, although well established and known in Germany, faced several roadblocks in breaking into the U.S. market and needed FRENZY’s support to tell its story. SOLUTION To overcome brand awareness hurdles, the FRENZY team implemented a multi-pronged PR strategy, focused on high-profile international partnerships and
BOOSTING CATERING SALES & PROFITS Situation Rising Roll, a gourmet café chain with locations across the southeast, wanted to continue expansion and improve unit revenue and profitability. FRENZY helped Rising Roll identify the goal of increasing high-margin catering sales in targeted areas of their market by developing a paid media campaign that would effectively grab
