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A FRENZY Case Study SITUATION NCR Voyix, a global leader in digital commerce solutions, was leaving behind the old-fashioned by breaking away from the “old” NCR brand and transitioning away from hardware to focus on software and services. Previously recognized for its traditional point-of-sale systems, NCR Voyix sought a redefined brand that would emphasize its […]
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore THE CHALLENGE Aderant’s combined Work-to-Cash offering was powerful but complex. The challenge was to simplify the story, create a sense of belief,
Aderant
The Younicorn Campaign Read More »
Brand Transformation & Strategic Launch SITUATION PHHI, a growing network of healthcare staffing companies, came to FRENZY with a clear need: unify its portfolio under one cohesive brand and redefine how it showed up in a crowded, high-pressure industry. Fragmented identities across acquired companies were creating internal confusion and external noise. Clinicians felt like numbers.
Olaro (formerly PHHI) Read More »
BRAND CHARACTERIZATION FOR HIGHER VISIBILITY Situation Cirravox, a voice services company, turned to FRENZY to help raise the profile of their mobile app, Ninja Number, specifically to help articulate the brand and differentiate the app through visual creative and written copy. SOLUTION FRENZY developed a brand vision for Ninja Number that fully expressed its
BRAND STRATEGY FOR GLOBAL PRODUCT LAUNCH Situation Aderant, a leading global provider of business management and practice-of-law solutions, approached FRENZY to develop the identity and messaging strategy to launch their new cloud platform. To do this they not only needed a name and visual identity for the product, but also sought a team that could
CREATING A DIGITAL-FIRST MINDSET FOR GLOBAL TELECOMMUNICATIONS COMPANY Situation Verizon aimed to transform the behavior of its internal sales and marketing teams by encouraging the adoption of digital-first tools. This included leveraging social media, optimizing posts, and implementing email marketing initiatives. The goal was to modernize outdated practices and ensure that the team was aligned
DRIVING GLOBAL REACH THROUGH FORWARD-THINKING PR Situation Autotask needed to position itself as a thought leader in the channel managed services industry. The strategy involved identifying and monitoring global industry trends and topical news to use as compelling story hooks. The goal was to pitch these relevant stories to key media outlets to secure high-quality
STRATEGIC MESSAGING, BRAND NARRATIVE AND CONTENT CREATION FOR TRUCK-SHARING PLATFORM LAUNCH Situation Ryder sought to capitalize on the growing sharing economy trend, similar to services like Uber and Lyft, by launching Coop by Ryder. The goal was to create a new revenue stream for consumers through a truck rental platform designed for truck sharing. To
INDUSTRY ANALYST INFLUENCERS FOR GLOBAL PAYMENTS Situation The Ingenico Group, a global payment company, came to FRENZY to help expand its network with key industry analysts. The payments brand wanted to tap into FRENZY’s vast experience in fintech to build relationships with premier analysts. Ingenico looked to FRENZY to help define its target audience and
U.S. MARKET LAUNCH WITH A FINTECH PR PROGRAM Situation PPRO is a global e-payments company headquartered in London with a U.S. office in Atlanta, Georgia. PPRO had yet to establish their brand in North America and tapped FRENZY to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations
