Author name: Elizabeth Williams

The dynamic duo of paid and earned media (PR) is proving more and more indispensable for developing a well-rounded and effective B2B marketing campaign strategy. As businesses increasingly recognize the limitations of relying solely on one type of media, there’s a notable shift back toward a balanced approach that values both brand building and performance

For PR professionals, mastering the art of media relations can significantly impact how your brand’s story is told and perceived. This comprehensive guide explores the importance of media relationships and offers actionable strategies to build and maintain these vital connections. Why Media Relationships Matter Credibility and Trust Building strong relationships with the media is essential

The ROI of PR Public relations (PR) professionals face ongoing challenges in measuring the return on investment (ROI) of earned media coverage. Despite advances in marketing analytics, PR struggles to provide quantifiable data that demonstrates its value. This highlights the need for better measurement frameworks and tech solutions that integrate both disciplines. A crucial aspect

Agencies are sometimes treated as totally independent contractors — and worse, sometimes think of themselves as such. But the best results come through partnership: when agencies and clients collaborate as one team by establishing clear expectations, aligning on goals, and communicating openly about more than just the project at hand. Communications is an incredibly complex

I know, I know, you’ve probably seen a lot of communication from us recently about creating a FRENZY. In fact, FRENZY is at the heart of our divergent and strategic thinking to make sure all client brand campaigns create actual value and market impact. Which is why it’s extremely validating when a client tells me,

A CMO’s priorities are numerous and diverse: having responsibility for brand strategy and positioning while leading key areas like the company’s revenue cycle can be an incredibly complex job. Throw in digital transformation and customer experience, and you can quickly see why the role of CMO is one that faces both job dissatisfaction and high

Why do B2B brands have such a hard time creating contagious content — meaning content that people love and interact with? The answer may be simpler than you think. Over many years of experience, we’ve found that marketers tend to get off track right from the beginning by making the assumption that B2B brands need

In the midst of the highs and lows of marketing in a social media world, it has become hard to choose which of the \”latest and greatest\” strategies are worth the investment. Think of the latest fad: Threads looked to be the next \”it-girl\” social media platform, only to see an almost-immediate dramatic drop in