Technology PR and Marketing Agency to Promote Charitable FinTech Platform ahead of Money 20/20
Atlanta, Ga (September 25, 2018) – Media Frenzy Global has added another innovative and disruptive brand to its growing technology client portfolio with in/PACT, which develops cloud-based charitable giving solutions and introduced this year a unique fintech giving platform, GoodCoin, designed to empower bank customers to manage their charitable giving through their online banking experience.
in/PACT has charged Media Frenzy Global with enhancing brand perception and visibility of the GoodCoin platform, through media and analyst relations ahead of Money 20/20 in Las Vegas, NV this coming October. As in/PACT’s Agency of Record, Media Frenzy Global will accomplish this by educating banks, donors and non-profits on GoodCoin’s industry opportunity while simultaneously achieving media coverage.
The team at Media Frenzy Global will draw on their experience with providing strategic creative counsel and managing media relations for GoodCoin in preparation for FinTech’s biggest event of the year.
in/PACT enables major brands including Target, National Football League and Mastercard to increase customer engagement through charitable giving across their digital channels. Its streamlined giving solution differs from outdated giving methods by providing a simple, clear, and engaging platform for donors.
John McNeel, Co-Founder and CEO of in/PACT says, “In today’s digitally-driven environment where customer expectations and competition are high, banks are under a constant threat of differentiating their services and offering. Through working with Media Frenzy Global, we hope to educate banks and financial institutions on how they can distinguish themselves through unique and modern charitable giving solutions that also completes the online banking experience for its customers.”
“With GoodCoin being such an innovative solution in charitable giving, we needed an agency skilled at promoting unconventional and disruptive brands specifically in the FinTech space. Media Frenzy Global’s breadth of knowledge in the FinTech industry combined with their track record of successfully promoting other cutting-edge companies made them our ideal agency,” said Hector Pages, Chief Revenue Officer of in/PACT. “As we look towards being part of a major flagship event again such as Money 20/20, we need the strong guidance of an agency that is not afraid to take risks and elevate our brand.”
Sarah Tourville, CEO & Founder of Media Frenzy Global further notes: “With $390 billion donated to charities by Americans in 2016 alone, this is a very important time for companies like in/PACT. We are inspired by in/PACT’s drive to reimagine charitable giving and look forward to leveraging our experience with fostering innovative and disruptive brands for further growth.”
About Media Frenzy Global:
Media Frenzy Global is an award-winning PR and marketing agency that builds brands for innovators and disruptors by creatively reimagining how their stories are told. Located in Atlanta and London, Media Frenzy Global develops PR and marketing strategies and executable plans for clients that include small to medium-sized businesses and Fortune 500 companies across two continents. For more information on Media Frenzy Global, visit mediafrenzyglobal.com or Twitter at @mediafrenzyglob.
About in/PACT:
in/PACT is a cloud-based charitable giving platform that connects brands to their customers around causes they both care about. With a robust set of enterprise features and APIs, in/PACT helps brands activate their purpose while eliminating time-consuming processes and streamlining workflows. Located in Charleston SC, in/PACT works with major brands including Target and Cannes Lions. For more information on in/PACT, visit https://inpact.com or Twitter at @inpactnow. For more about the GoodCoin platform, please visit: www.goodcoins.io.
