B2B Buyers Don’t Need More Content. They Need Better Marketing Moments.
I was reviewing a piece of copy recently and scratched out the word “fast” when it referred to the B2B buyer journey. My thinking was simple: B2B buying is not fast. These are big decisions. Expensive decisions. Decisions that involve multiple stakeholders, budget scrutiny, procurement, demos, internal conversations, and usually at least one person who […]
B2B Buyers Don’t Need More Content. They Need Better Marketing Moments. Read More »