Allies vs. Mercenaries in the Battle of the Brands
By: Jonathan Young, Marketing Services Director Successful television shows are brands. You may know of the writers’ rooms that breed scripts for those series. These are bracing and brutal hotbeds of co-opetition: a half dozen creative talents spawning ideas, bouncing them off one another, killing the weak, beefing up the fittest, and polishing the results […]
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