By: Tawanda Carlton, PR Account Executive Comprehensive public relations requires more than just securing media coverage, content creation and press interviews. Speaking opportunities also play an instrumental role not only with expanding your audience and securing press but with generating warm leads that can enhance a company’s bottom line. Recently, our CEO, Sarah Tourville spoke […]
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By: Matthew Kaiserman, Junior Account Executive Thought leadership is buzzword often used by PR professionals. Many communicators harp on its importance, but few share the way to achieve its end goal: to position their clients as a go-to expert in their respective industries. I strive to help my clients achieve authority and develop a respected
3 Ways Communicators Can Establish Their Clients as Thought Leaders Read More »
By: Matthew Kaiserman, Junior Account Executive Let’s take a look back in PR history: The first press release was distributed in 1906 to communicate a train wreck in Atlantic City, New Jersey. Over 100 years have passed and communicators are still dependent on the same antiquated method of sharing news. Press releases still have value
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