As COVID-19 continues to unfold right before our eyes, it’s very likely that the world as we once knew it before will never exist. On one side, this pandemic has wreaked havoc on our lives in many ways. But, when we come out of this on the other side, there will be many positive lessons […]
A Reset is in Order: What PR Professionals Must Change in Light of COVID-19 Read More »
When it comes to connecting your followers to your brand, there’s way more to it than just a double tap on Instagram or a like on Facebook. Likes without engagement can be compared to buying a product and never actually using it. Often, businesses focus on garnering “likes” rather than fostering strong engagement with their
Connecting Your Followers to Your Brand Read More »
Everybody in business knows the sales and marketing funnel. It’s the classic paradigm consisting of variations on Awareness, Interest, Evaluation, Engagement, and Purchase. Some models add Loyalty and even Advocacy to the bottom. But they all have “Awareness” at the top. The very concept of this funnel suggests that it is your process to
The Sales Funnel Fallacy: Beyond Awareness Read More »
In today’s fast-changing, highly-competitive, environment, it’s more important than ever for brands to know who they are, what they can offer and how to communicate their offering effectively and distinctively. But have you considered the power of personal branding and how it can impact your company? Whether you are entry-level or a member of the
Build Your Personal Brand, Increase Your Bottom Line Read More »
By: Katherine Nguyen, Integrated Marketing Coordinator Today’s digitally-savvy brands have countless tools at their disposal that allow them to reach wider audiences and increase consumer awareness. With social media, blogging and SEO among some of the most popular marketing methods, brands will not find a shortage of tactics any time soon. However, any marketer knows
Live Streaming Goes Mainstream Read More »
