AI is everywhere, but not always in the way brands claim. In this Podcast, Sarah and Dave unpack the growing risk of “AI washing” and why overusing the term can erode credibility. They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises. This is a timely conversation on trust, transparency, […]
Podcast: AI Washing Read More »
AI has brought power and precision to marketing. Campaigns launch faster. Content scales with ease. Data flows in real time. But for all that intelligence, one thing is too often missing: empathy. As I said in Forbes: “Don’t automate without empathy. The most effective automated emails feel like they were written just for the reader
The Missing Link in AI Content Marketing: Emotional Mapping Read More »
The end goal of any online marketing campaign is to drive visitors to your website and in turn, convert these same people into paying customers. With so many tools at a marketer’s disposal, this task sounds simple enough, right? Still, many companies are not seeing quality returns from their marketing spend and the 90% of
The Key to Conversion is Education Read More »
For some companies—especially start-ups or businesses undergoing major turn-arounds—content marketing can seem like a luxury. Content marketing—good content marketing—frames the case for why one approach to a business challenge is the way to go, or why one category of solutions is better than the alternatives. It is not a pitch for your company or products
Content Marketing: 3 Reasons It Fails, And How It Wins Read More »
