Insights
Podcast
AI is everywhere, but not always in the way brands claim. In this Podcast, Sarah and Dave unpack the growing risk of “AI washing” and why overusing the term can erode credibility. They discuss how marketers should refocus their messaging on real outcomes rather than...
Blog
AI has brought power and precision to marketing. Campaigns launch faster. Content scales with ease. Data flows in real time. But for all that intelligence, one thing is too often missing: empathy. As I said in Forbes: “Don’t automate without empathy. The most effective automated...
Blog
From Guesswork to Growth: How AI Helps You Build Content That Converts Relevance isn’t a nice-to-have in marketing anymore—it’s the difference between campaigns that engage and ones that get ignored. And yet, so many marketing teams still rely on broad assumptions about what their customers...
Blog
From 60 Minutes to Smarter Leads: How We’re Rethinking B2B Campaigns A creative obsession that hasn’t let up About a decade ago, I found myself across from Lesley Stahl on 60 Minutes, talking through a hospitality concept that mixed early tech with everyday life. Facial...