As COVID-19 continues to unfold right before our eyes, it’s very likely that the world as we once knew it before will never exist. On one side, this pandemic has wreaked havoc on our lives in many ways. But, when we come out of this on the other side, there will be many positive lessons […]
A Reset is in Order: What PR Professionals Must Change in Light of COVID-19 Read More »
Atlanta, GA (April 16, 2020) – Media Frenzy Global, an award-winning PR and Marketing agency, has expanded its client roster with the addition of Atlanta-based IoT and communications billing as a service (BaaS) platform provider, Rev.io. Rev.io enables businesses managing sophisticated subscription billing models to accurately manage their end customers’ billing. With innovation at its
FRENZY Chosen to Lead Strategic PR Efforts for Rev.io Read More »
Everybody in business knows the sales and marketing funnel. It’s the classic paradigm consisting of variations on Awareness, Interest, Evaluation, Engagement, and Purchase. Some models add Loyalty and even Advocacy to the bottom. But they all have “Awareness” at the top. The very concept of this funnel suggests that it is your process to
The Sales Funnel Fallacy: Beyond Awareness Read More »
