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Build Your Personal Brand, Increase Your Bottom Line

In today’s fast-changing, highly-competitive, environment, it’s more important than ever for brands to know who they are, what they can offer and how to communicate their offering effectively and distinctively. But have you considered the power of personal branding and how it can impact your company? Whether you are entry-level or a member of the […]

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Morals in Marketing: Hard Lessons Learned from the Fyre Festival Disaster

Nearly two years after being subjected to mass social media embarrassment – thanks to the recently released Hulu documentaries, the team behind Fyre Festival is reliving what is being dubbed as one of the most disastrous event planning debacles of our time. Festival attendees paid an upwards of $12,000 for an experience set to mimic a Coachella-like

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What Content Creators can Learn from a Seven-Year-Old Millionaire

By: Tawanda Carlton, PR Account Executive Earlier this month, Forbes listed their highest-paid YouTube stars for 2018 and a charming, seven-year-old topped the list. With earnings to the tune of $22 million, Ryan of published. In short, passion is a transmittable emotion. When you are passionate about the work you are creating, you stand out

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The Essentials of Insta-Branding: How These Influencers Stay Relevant

By: Nikkia Adolphe, PR Director In today’s digitally inclined environment, PR professionals are able to discern if a brand is stagnant or smart.  Stagnant brands aren’t as adaptive to change while smart brands are always ahead of the curve with innovation, growth, and relevancy.  Furthermore, brands that fall into the smart category are aware that

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