Brand Transformation & Strategic Launch SITUATION PHHI, a growing network of healthcare staffing companies, came to FRENZY with a clear need: unify its portfolio under one cohesive brand and redefine how it showed up in a crowded, high-pressure industry. Fragmented identities across acquired companies were creating internal confusion and external noise. Clinicians felt like numbers. […]
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CREATING A DIGITAL-FIRST MINDSET FOR GLOBAL TELECOMMUNICATIONS COMPANY Situation Verizon aimed to transform the behavior of its internal sales and marketing teams by encouraging the adoption of digital-first tools. This included leveraging social media, optimizing posts, and implementing email marketing initiatives. The goal was to modernize outdated practices and ensure that the team was aligned
DRIVING GLOBAL REACH THROUGH FORWARD-THINKING PR Situation Autotask needed to position itself as a thought leader in the channel managed services industry. The strategy involved identifying and monitoring global industry trends and topical news to use as compelling story hooks. The goal was to pitch these relevant stories to key media outlets to secure high-quality
U.S. MARKET LAUNCH WITH A FINTECH PR PROGRAM Situation PPRO is a global e-payments company headquartered in London with a U.S. office in Atlanta, Georgia. PPRO had yet to establish their brand in North America and tapped FRENZY to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations
GLOBAL BRAND VISIBILITY DRIVEN BY INTEGRATED MARKETING Situation Jellyfish was looking for a non-traditional communications agency; one that specialized in innovative storytelling and had strong media relationships in Adtech, MarTech and demonstrated entrepreneurism, hustle and tenacity. They partnered with FRENZY to strategically build momentum and brand awareness in six key markets including: United States, Australia,
THOUGHT LEADERSHIP AND PATIENT STORYTELLING FOR INTEGRATED CANCER CARE PROVIDER Situation Founded in Australia, GenesisCare moved aggressively into the U.S. market by acquiring 21st Century Oncology in 2020. The deal gave GenesisCare more than 300 locations in the U.S., mostly in areas that were not served by large urban hospitals or academic medical centers. GenesisCare
INTEGRATED MARKETING & PR FOR ONGOING LEAD GENERATION Situation AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little
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AMPLIFIED SHARE OF VOICE IN HR TECH Situation Vensure, a player in the highly competitive HR technology solutions space, faced several challenges, including increasing brand awareness and share of voice in a saturated HR-tech environment, cohesive messaging for growth that aligned with Vensure’s aggressive M&A strategy, and finally, positioning Vensure as a reliable, secure and modern solution
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NATIONAL CREDIBILITY THROUGH PAID AND EARNED MEDIA Situation The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full
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THOUGHT LEADERSHIP PR FOR CYBERSECURITY INNOVATOR Situation Simeio faced several unique challenges that called for strategic PR efforts. As a relatively small and new company in the cybersecurity space, Simeio’s biggest hurdle was cutting through the noise of the bigger cyber behemoths in the US with a contrarian expert voice. SOLUTION To stand out in
