A FRENZY Case Study SITUATION NCR Voyix, a global leader in digital commerce solutions, was leaving behind the old-fashioned by breaking away from the “old” NCR brand and transitioning away from hardware to focus on software and services. Previously recognized for its traditional point-of-sale systems, NCR Voyix sought a redefined brand that would emphasize its […]
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore THE CHALLENGE Aderant’s combined Work-to-Cash offering was powerful but complex. The challenge was to simplify the story, create a sense of belief,
Aderant
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STRATEGIC MESSAGING, BRAND NARRATIVE AND CONTENT CREATION FOR TRUCK-SHARING PLATFORM LAUNCH Situation Ryder sought to capitalize on the growing sharing economy trend, similar to services like Uber and Lyft, by launching Coop by Ryder. The goal was to create a new revenue stream for consumers through a truck rental platform designed for truck sharing. To
CONTENT STRATEGY AND CREATION FOR SALES ENABLEMENT Situation FRENZY helped Comcast Business go beyond traditional marketing assets to better engage with their customers in the southeast region. SOLUTION FRENZY developed a comprehensive lead generation campaign. This campaign included dynamic content such as thought leadership videos, engaging presentations, and detailed proposals. These materials were designed to
INTEGRATED MARKETING & PR FOR ONGOING LEAD GENERATION Situation AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little
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CREATIVE PAID MEDIA FOR LEAD GENERATION CAMPAIGN Situation Vensure Employer Solutions, an all-in-one HR technology conglomerate, sought a brand refresh and creative campaign for its sister company, Namely HR. SOLUTION FRENZY developed the “Love, Work” campaign to appeal to the emotion of Namely’s audience, highlighting live 24/7 support, as well as creating an emotional connection
BOOSTING CATERING SALES & PROFITS Situation Rising Roll, a gourmet café chain with locations across the southeast, wanted to continue expansion and improve unit revenue and profitability. FRENZY helped Rising Roll identify the goal of increasing high-margin catering sales in targeted areas of their market by developing a paid media campaign that would effectively grab
BRAND ELEVATION AND DEMAND GENERATION SITUATION Rev.io, an innovative billing & back-office software company serving managed service providers and integrators, sought help building their brand and driving leads to the their sales team. FRENZY came alongside them to improve their brand recognition and drive leads through the creation and implementation of an effective Demand Generation
U.S. Brand Creation & Market Growth in a Competitive Equestrian Category SITUATION Country & Stable was preparing to grow market share in the U.S. equestrian lifestyle industry – an environment dominated by large, price-driven retailers and ecommerce platforms. While the brand offered premium products, a strong ecommerce foundation, and deep British heritage, it lacked a
SITUATION GCE Strategic Consulting had become the go-to partner for founder-led businesses navigating EOS® and complex growth challenges. Their work was transformational, but their brand wasn’t telling the same story. By leaning heavily on EOS® language, GCE sounded similar to competitors rather than standing apart as the leaders they were. Their website and sales materials
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