A FRENZY Case Study SITUATION NCR Voyix, a global leader in digital commerce solutions, was leaving behind the old-fashioned by breaking away from the “old” NCR brand and transitioning away from hardware to focus on software and services. Previously recognized for its traditional point-of-sale systems, NCR Voyix sought a redefined brand that would emphasize its […]
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore THE CHALLENGE Verizon aimed to transform the behavior of its internal sales and marketing teams by encouraging the adoption of digital-first tools.
Aderant
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BRAND CHARACTERIZATION FOR HIGHER VISIBILITY Situation Cirravox, a voice services company, turned to FRENZY to help raise the profile of their mobile app, Ninja Number, specifically to help articulate the brand and differentiate the app through visual creative and written copy. SOLUTION FRENZY developed a brand vision for Ninja Number that fully expressed its
STRATEGIC MESSAGING, BRAND NARRATIVE AND CONTENT CREATION FOR TRUCK-SHARING PLATFORM LAUNCH Situation Ryder sought to capitalize on the growing sharing economy trend, similar to services like Uber and Lyft, by launching Coop by Ryder. The goal was to create a new revenue stream for consumers through a truck rental platform designed for truck sharing. To
INTEGRATED MARKETING & PR FOR ONGOING LEAD GENERATION Situation AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little
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BOOSTING CATERING SALES & PROFITS Situation Rising Roll, a gourmet café chain with locations across the southeast, wanted to continue expansion and improve unit revenue and profitability. FRENZY helped Rising Roll identify the goal of increasing high-margin catering sales in targeted areas of their market by developing a paid media campaign that would effectively grab
DRIVING B2B LEADS WITH PAID MEDIA Situation Transworld Business Advisors is the area’s leader in the marketing and sale of businesses. They contacted FRENZY to strengthen their prospect pipeline, improve lead generation, and create business development strategies. SOLUTION FRENZY thoroughly analyzed their brand and target customers to create a combined Paid Media and Thought Leadership
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BRAND ELEVATION AND DEMAND GENERATION SITUATION Rev.io, an innovative billing & back-office software company serving managed service providers and integrators, sought help building their brand and driving leads to the their sales team. FRENZY came alongside them to improve their brand recognition and drive leads through the creation and implementation of an effective Demand Generation
U.S. Brand Creation & Market Growth in a Competitive Equestrian Category SITUATION Country & Stable was preparing to grow market share in the U.S. equestrian lifestyle industry – an environment dominated by large, price-driven retailers and ecommerce platforms. While the brand offered premium products, a strong ecommerce foundation, and deep British heritage, it lacked a
SITUATION GCE Strategic Consulting had become the go-to partner for founder-led businesses navigating EOS® and complex growth challenges. Their work was transformational, but their brand wasn’t telling the same story. By leaning heavily on EOS® language, GCE sounded similar to competitors rather than standing apart as the leaders they were. Their website and sales materials
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