A FRENZY Case Study SITUATION NCR Voyix, a global leader in digital commerce solutions, was leaving behind the old-fashioned by breaking away from the “old” NCR brand and transitioning away from hardware to focus on software and services. Previously recognized for its traditional point-of-sale systems, NCR Voyix sought a redefined brand that would emphasize its […]
Aderant partnered with FRENZY to launch a bold, market-defining campaign for its AI-powered Work-to-Cash solution, designed to cut through the noise of a crowded legal-tech market and be impossible for attorneys to ignore THE CHALLENGE Verizon aimed to transform the behavior of its internal sales and marketing teams by encouraging the adoption of digital-first tools.
Aderant
The Younicorn Campaign Read More »
Brand Transformation & Strategic Launch SITUATION PHHI, a growing network of healthcare staffing companies, came to FRENZY with a clear need: unify its portfolio under one cohesive brand and redefine how it showed up in a crowded, high-pressure industry. Fragmented identities across acquired companies were creating internal confusion and external noise. Clinicians felt like numbers.
Olaro (formerly PHHI) Read More »
BRAND CHARACTERIZATION FOR HIGHER VISIBILITY Situation Cirravox, a voice services company, turned to FRENZY to help raise the profile of their mobile app, Ninja Number, specifically to help articulate the brand and differentiate the app through visual creative and written copy. SOLUTION FRENZY developed a brand vision for Ninja Number that fully expressed its
BRAND STRATEGY FOR GLOBAL PRODUCT LAUNCH Situation Aderant, a leading global provider of business management and practice-of-law solutions, approached FRENZY to develop the identity and messaging strategy to launch their new cloud platform. To do this they not only needed a name and visual identity for the product, but also sought a team that could
STRATEGIC MESSAGING, BRAND NARRATIVE AND CONTENT CREATION FOR TRUCK-SHARING PLATFORM LAUNCH Situation Ryder sought to capitalize on the growing sharing economy trend, similar to services like Uber and Lyft, by launching Coop by Ryder. The goal was to create a new revenue stream for consumers through a truck rental platform designed for truck sharing. To
INDUSTRY ANALYST INFLUENCERS FOR GLOBAL PAYMENTS Situation The Ingenico Group, a global payment company, came to FRENZY to help expand its network with key industry analysts. The payments brand wanted to tap into FRENZY’s vast experience in fintech to build relationships with premier analysts. Ingenico looked to FRENZY to help define its target audience and
INTEGRATED MARKETING & PR FOR ONGOING LEAD GENERATION Situation AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little
AV-Tech Media Solutions Read More »
U.S. Brand Creation & Market Growth in a Competitive Equestrian Category SITUATION Country & Stable was preparing to grow market share in the U.S. equestrian lifestyle industry – an environment dominated by large, price-driven retailers and ecommerce platforms. While the brand offered premium products, a strong ecommerce foundation, and deep British heritage, it lacked a
SITUATION GCE Strategic Consulting had become the go-to partner for founder-led businesses navigating EOS® and complex growth challenges. Their work was transformational, but their brand wasn’t telling the same story. By leaning heavily on EOS® language, GCE sounded similar to competitors rather than standing apart as the leaders they were. Their website and sales materials
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