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NCR Voyix Partners with FRENZY to Elevate Brand Messaging and Market Positioning in Commerce Tech

Atlanta — September 5, 2024 — NCR Voyix, a leading global provider of commerce solutions for the retail and restaurant industries, has announced a strategic partnership with FRENZY, a top integrated communications agency specializing in B2B technology brands. This collaboration aims to refine and enhance NCR Voyix’s brand messaging, market positioning, and overall communications strategy to drive deeper engagement and stronger recognition within the industries it serves.

With commerce rapidly evolving, NCR Voyix recognizes the need for a clear, compelling, and consistent brand narrative that reinforces its position as an industry leader. FRENZY will spearhead the development of a comprehensive brand messaging framework that defines NCR Voyix’s unique value proposition, competitive differentiators, and key industry benefits. This initiative ensures that NCR Voyix’s messaging is effectively communicated across all touch points, including marketing campaigns, sales enablement, and thought leadership initiatives.

In addition to refining NCR Voyix’s core messaging, FRENZY will also develop a unified system of creative assets that align with this refreshed brand narrative. These assets will be leveraged in multi-channel marketing campaigns, demand generation programs, and direct sales engagements, reinforcing NCR Voyix’s authority in digital transformation for retailers and restaurants.

“We are thrilled to partner with NCR Voyix to enhance their market presence and solidify their leadership in commerce technology solutions,” said Sarah Tourville, CEO of FRENZY. “This collaboration represents a tremendous opportunity to craft a cohesive, compelling brand story that empowers NCR Voyix’s teams to communicate their unique value with clarity and confidence. Our goal is to equip NCR Voyix with the tools and content they need to engage, convert, and retain their target audiences—driving the next wave of business growth and innovation.”

Through this strategic partnership, NCR Voyix is reinforcing its commitment to delivering best-in-class commerce solutions that help retailers and restaurant brands scale, streamline operations, and enhance customer experiences.