By: Tawanda Carlton, Account Executive With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from the pages of magazines and newspapers to tweeting client wins. While the future of how […]
Brainstorm Your Way to PR Success Read More »
By: Tawanda Carlton, Junior Account Executive As public relations professionals, our job is to provide counsel and leverage our expertise across various subject-matters. When it comes to guiding clients in the right direction as it relates to media relations, strategy, and execution, we do this by having the knowledge and understanding of how to accomplish
Why Confidence is the Top PR Skill You Need Most Read More »
By: Tawanda Carlton, PR Account Executive No matter what level of experience you have or success you have achieved in your career, a pioneer mindset is necessary. This was one of the many key takeaways from Kevin Gillespie, owner of the acclaimed restaurant Gunshow, at a recent Bravo’s Top Chef in 2009, Kevin’s restaurant, Woodfire
Creative Mornings ATL: What Kevin Gillespie Taught Us About Adopting a Pioneer Mindset Read More »
By Nikkia Adolphe, PR Director As PR and Marketing professionals, we can all agree that the public’s sentiment concerning the media this year has been divisive. Like most Americans, I happen to believe that our new President has a lot to do with the misinterpretation, quality, and believability of the news we consume every single
What We Learned from CNN’s Jeff Zucker Read More »
By: Tawanda Carlton, PR Account Executive The gatekeepers of news are slowly leaving their posts, as the rise of social and digital media have taken center stage, giving anyone the opportunity to tell their story. More than ever, pitching has become methodological. It’s not getting any easier for PR pros to break through the noise,
Get to the Point: 7 Reasons Why Your Pitch is Being Ignored Read More »
By: Ericka Davis, PR Reimagined Panelist I am probably dating myself, but the late Joan Rivers used to have a catchphrase that she would use in her comedic sketches where she would ask the question, “Can We Talk?” and the audience knew that Joan was about to impart some authentic comedic truth that her audience
“Can We Talk?” Building Relationship Capacity To Build The Brand Read More »
By: Angela Watts, PR Reimagined Panelist With the evolution of technology and social media, it is not a surprise that brands must readjust how they publicize their product to their consumers. Digital Media has quickly given brands a voice to speak directly to their customer; therefore, lessening the dependence on traditional media to endorse their
Content Still Rules, But The Rules Have Changed Read More »
By: Jason Swenk, PR Reimagined Panelist PR opportunities are everywhere and I think a lot of businesses are missing one right under their nose. Long gone are the days where traditional PR methods can make much impact on business growth. Potential customers are bombarded with a variety of forms of messaging. They are consuming tons
The PR Opportunity That’s Hidden in Plain Sight Read More »
By: Tawanda Carlton, PR Account Executive Sir Richard Branson once said, “Unless you dream big you’re not going to achieve anything.” This quote has been etched in my mind from the first time I read it a few years ago. It wasn’t until last year I decided to put the words into action. For me,
5 Things I’ve Learned by Switching Careers Read More »
The Quinnipiac survey found that 49 percent of U.S. voters believe that the Trump administration is \”truthful,\” while only 39 percent feel that way about the news media. With the sudden rise of stories that were blatantly false, somewhat misleading, or partially untrue due to the presidential election, there is uncertainty around how much of
Public Relations and the Consequences of Fake News Read More »
