Public Relations

5 Benefits of a Diverse and Inclusive Work Environment in PR and Marketing

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By: Matthew Kaiserman, Junior Account Executive Building a diverse and inclusive team is no longer an afterthought, but rather crucial to success in the current economic landscape. Public relations, marketing agencies and in-house communication departments alike who embrace diversity and inclusivity have a major leg up as they understand that asserting this climate of forward-thinking […]

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How Creating a Culture of Innovation Leads to Brand Success

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By: Tawanda Carlton, PR Account Executive Earlier this month, our agency held our signature event PR Reimagined where our theme focused on how brands, agencies and organizations are mastering storytelling through disruption. Prior to our panel discussion, I spoke with some of the attendees and asked what disruption and innovation meant, and looked like, to

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Next Plan Up: PR Lessons Learned from Professional Football Players

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By: Matthew Kaiserman, Junior Account Executive You’re coming off back-to-back playoff seasons, two years after an improbable Super Bowl run that ended in heartbreak. An air of optimism permeates the city. Star quarterback Matt Ryan just signed a five-year, $150 million deal to finish what he started in 2016. 2018 is hailed as the year

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A PR Pro’s Guide to Writing Better, Stronger, and Quicker

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By: Tawanda Carlton, PR Account Executive As communications professionals, writing is often a huge part of our day. From refining pitches, drafting and editing content, or even crafting and sending emails, we spend a lot of time writing. Creating bylines, specifically, can become a huge undertaking when you factor in all of the other moving

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The Power of Pushing Back: What PR Professionals Can Learn from Serena Williams

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By: Nikkia Adolphe, PR Director Several weeks have passed since the 2018 US Open women’s singles final when icon Serena Williams vehemently argued with the chair umpire about code violations he had handed to her and then lost to Japanese player Naomi Osaka. While critics called Williams’s behavior an ‘outright public display of poor sportsmanship,’

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What the Tech?! Navigating the World of Technology as a PR Professional

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By Tawanda Carlton, Account Executive A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in

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Mine, Inspire, Design: Sparking Big Idea Thinking in PR and Marketing

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As a PR and Marketing expert, everyone asks for my special sauce to building a successful brand. Most people assume it’s about answering the what and the which: what technologies will drive our marketing success? Which of our product(s) appeal to which customer personas? What communications channels should we leverage? Which influencers should we target?

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AI in PR: Why Trust and Storytelling Cannot be Automated

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By: Nikkia Adolphe, PR Director When we look across various industries, artificial intelligence (AI) advancements continue to surge. In the consumer sector alone, Apple introduced its Estee Lauder and other retailers have refined the use of chatbots to engage and interact with customers rather than just talking. PR has not escaped this wave of AI

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Passion x Perspective x PR: Successfully Navigating the Workplace in PR

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By: Nikkia Adolphe, PR Director For as long as I can remember, affirmations have been a huge part of my growing up from a young girl to a woman. I’ve always thought of these positive, self-empowering quotes as life mantras that affirmed desired actions and goals in my life – whether it was short or

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